Every website exists for the purpose of being seen. Whether you are a small business offering products or services, or a blogger looking to gain readers and wider web influence; you want prospective clients to see what you have to offer. However, achieving those site visits is only half the battle.
What you really want is interaction:
- Visitors making a purchase or hiring you for your services
- Readers linking to your blog
- Fellow bloggers talking about your blog through comments and re-posts
- Expansion of social media influence on Facebook, Twitter, LinkedIn, etc.
Google Remarketing is the way to take your site to the next level! It gives you the opportunity to increase interaction, not just traffic.
What is Google Remarketing?
Google Remarketing is an online follow-up tool that allows you to continue to present your ads to prospects, even after they leave your website. You see, not every person who visits your site is ready to jump in. It takes constant exposure to your offers to influence your prospects to make some kind of interaction on your site, be it sales or a blog interaction. Google Remarketing gives you the ability to put tailor-made ads in front of your prospects wherever they go on Google’s extensive Display Network.
Here are 3 ways to use Google Remarketing to increase sales and online interaction:
1. Create More Action with Targeted Ads
With Google Remarketing, you choose what you want your visitors to do. Maybe you want them to buy a certain product, hire a particular service, or make a connection through social media. Google Remarketing gives you a programming code that can tell whether or not your visitor has taken that action step. If they leave your site without taking action, Google will know and that’s when Remarketing begins. After leaving your site, your prospect will be shown custom designed ads promoting your desired action step on every website they visit within the Google Display Network. This is an invaluable tool! Remarketing offers automatic follow-up for your website until your prospect takes the action step you want.
- Desired action step (attending your webinar, purchasing an e-book, “Liking” your Facebook page, following your Blog or Twitter account, etc.)
- Desired demographic. Remarketing allows you to create specific ads for certain target groups. In other words, you can show different ads to a stay-at-home mother versus a young entrepreneur.
- Site-relevant ads for your products or services. For example, if you offer a landscaping service, an ad specific to that service will appear when prospects visit a relevant site (ie. HGTV.com).
2. Reach a Larger Audience
Google claims on their site that Google Remarketing “reaches 83% of unique Internet users around the world,” so the Google Display Network is an invaluable asset for those looking to achieve maximum exposure for their products, services or content. Every time your prospect visits one of these thousands of sites, they will see your customized ad specifically targeting them. Additionally, because the network is so large and includes so many big-name websites, you gain more than just exposure. You also gain the impression of “being everywhere” and being associated with big-name brands.
Sites within the Google Display Network include:
3. Get the Most Bang for Your Marketing Buck
The best part about Google Remarketing is it can actually get you a lot of free exposure. Google tracks your prospects, promotes your site, and compels those prospects to take the action steps you want them to take, and you don’t pay anything for this promotion unless your prospect clicks on the ad. This means that if your prospect doesn’t click on the advertisement directly, you are still exposing them to your brand and building the credibility of your site. This will make any future advertisements all the more effective. Building your brand and establishing credibility is paramount to turning site visits into interactions. Google Remarketing offers this service to your site with absolutely no risk.
Are you ready to begin building your brand and extending your web influence?
Google Remarketing is an incredible tool that turns website visits into site interactions. More sales. More readers and followers. More clients. You can also improve your local search rankings.
What do you think of Google Remarketing? Please enter your comments below!