Recently, we talked about 17 plugins you can use with WordPress to make money on your blog, and while I think this is a great place to start, not every blog needs to be monetized so overtly. Just because you don’t run ads or work with sponsors doesn’t mean you can’t make money with your blog. In fact, one of the most lucrative monetization efforts for me has been gaining other work through my blog. You can be hired as a freelancer or consultant, or you can even be offered a job in your field, all due to your blogging activities.
Before you go about monetizing in this way, here are a few things to consider:
- Every time you take on outside work, you have less time for your blog.
- When you take a full-time job in your field, you might ultimately have to give up your blog if it is a conflict of interest.
- If your main goal with your blog is to use it to get hired, you might have to heavily filter what you say in op-ed posts.
Now that you know some of the drawbacks, are you still interested in making money this way? If so, here are a few tips to help you get started.
- Create a page for your services.
Sometimes, the people who visit your blog might not realize that you’re looking for work even though they’re looking to hire someone with your skills. Once, I worked with a client looking for a web designer. He said, “Can you help me find someone like such-and-such blogger? Her work is perfect!” My response was, “Have you asked that blogger?” My client ended up hiring that person, who almost missed out on the job simply because she didn’t have a “hire me” page on her website.
- Talk about prices.
Every time I see Marcus Sheridan speak, he preaches the importance of talking about prices on your website. I think this is a great tactic if you’re selling services online. People like to know what they’re going to have to pay in order to hire you. Of course, sometimes, you can’t give an exact price, but even giving a range is better than not giving any pricing information at all.
- Remember the goal of your blog.
If your ultimate goal is to get work from your blog, there are times when you might not want to post about certain topics. Potential employers could be turned off by highly opinionated pieces, posts where you are negative about a company in your industry, or too many guest posts on your blog. Yes, you want traffic, but if you are using your blog as an online portfolio, you should choose each post with care.
Ultimately, you don’t need ads to monetize your blog; you have other options as well, including using your blog to get freelancing and consulting work. If you’re a blogger looking for this kind of work, consider coming to the next NMX event. It’s a great place to network and meet the type of people who want to hire someone like you!