The Importance Of Planning When Producing Your Podcast

ewan

One of the many fun things about “making a plan” is that once you have your baseline, it’s very easy to go beyond that and find something magical. But recently, I’ve been using the power of planning to do something else. To make sure my podcast went out when I had no idea what I … [Read more]

6 Ways to Add the “Show” to Your “Business”

bigstock mic

Imagination. It is the wonderful result of recorded audio. When you listen to the radio, podcasts, audiobooks or other recorded audio, the imagination is in full motion. Your imagination belongs to you and you alone. You have full control. Your imagination is unlike any other. Your imagination is used for your sole benefit. The characters … [Read more]

38 Brilliant Bloggers Talk About Media Kits

katy widrick

Brilliant Bloggers is a bi-weekly series here at NMX where we look at the best posts from around the web all surrounding a specific topic. Every other week, we’ll feature a brilliant blogger, along with a huge list of more resources where you can learn about the topic. You can see more Brilliant Blogger posts … [Read more]

Guest Posting isn’t Dead (…Yet)

Guest Posting Isn't Dead Yet

Early this month, I was having a conversation about guest posting with a friend of mine. This is a topic I have personally been examining over the last year, so when he asserted that “guest posting is dead,” I had to voice my opposition. I do, however, think that guest posting expectations bloggers have are … [Read more]

5 WordPress Plugins to Highlight Past Content

Screenshot_LinkWithin

If you’ve been blogging for a while, you’ve got a hidden goldmine in your archives. All your past months or years of quality posts are just waiting for you to find a way to feature them—amplifying your influence, strengthening your relationship with readers and building your authority in the process. Experts agree that promoting past … [Read more]

How One Small Gelato Company is Rocking Social Media [Case Study]

Talenti Twitter 1

I first learned about Talenti Gelato a few years ago from a blogger friend who just happened to mention it on her blog. At this point, a few grocery stores were carrying three or four flavors, and when I noticed it at my local Giant, I decided to try a pint. I became an instant … [Read more]

Why Bad Bloggers are Sometimes Successful

success and failure

It can be hard to see “bad” bloggers become successful. We follow the rules. We monitor our stats and strategically plan our content calendar and engage our community via social media. We write long, from-the-heart posts that are education, inspirational, and grammatically perfect. We spend thousands of dollars on domain names and themes and plugins … [Read more]

Mark Fidelman Joins New Media Expo

photo of mark fidelman

Mark Fidelman has joined New Media Expo as Conference Director of BusinessNext Social (formerly known as our Social Media Business Summit). Mark is a columnist for Forbes, writing its “Socialized and Mobilized” column and is also the author of the book, SOCIALIZED!. For more than 20 years, he has worked in technology sales and marketing … [Read more]

What Small Businesses Can Learn from the Hospitality Industry

Photo Credit: Bigstock

The world of social media, blogging and podcasting provides an unprecedented opportunity for brands to provide unique, personal experiences for customers past, present and future. The hospitality industry in particular has been able to take advantage of these opportunities to market in innovative ways. The definition of hospitality is “the friendly reception and treatment of guests … [Read more]