Build a Pinterest Presence from Scratch: Get People to Follow You (Day Four)


This is part four of a five-part series to help you create a Pinterest presence from scratch for your business or online content. Make sure you’re subscribed to our blog so you don’t miss a single day!

So far in this series, we’ve learned how to created a Pinterest profile, how to build your first ten boards, and how to pin, repin, and follow people. Today is all about promotion. Now that you’ve set up Pinterest, how do you actually get people to follow you there? I’ve got lots of ideas for you! Implement them all or pick and choose based on your specific niche/industry:

  • Add buttons to your website.

Your regular fans may want to promote your content or products on Pinterest already, but they need a reminder to do so. A lot of social media plugins have added pin button options, and there are even more plugins out there just for Twitter, so it’s only a matter of installing them. I also recommend adding a Pinterest button linked to your profile on your sidebar or wherever you have other “follow me” social media buttons. Basically, wherever you tell people to follow you on Twitter or Facebook, also tell them to follow you on Pinterest.

To get a Pinterest button for your sidebar, just go to “About” on your navigation bar, and you’ll see a “Pin It Button” option:

  • Link to Facebook and Twitter.

If you haven’t already, link your profile to Facebook and Twitter. That way, you’ll show up on your friends’ pages as “recommended” and many will follow you. I also suggest tweeting out and sharing on Facebook that you’re a new member of Pinterest. You want your current community to follow you there if they aren’t already.

  • Comment on others’ posts.

On Pinterest, fewer people are commenting like they are on Facebook. This means you have an opportunity to stand out by commenting on others’ pins. So don’t just repin; actually take the time to comment on pins you like. People are more likely to check out your profile if you care enough to comment.

  • Pin a variety of categories.

When you have a narrow focus, it’s harder to reach new fans. You want to stay relevant to your audience, but be aware of related topics where you can have a Pinterest presence. Create boards in different categories as much as possible, while still keeping that connection to your niche. For example, if you have a furniture store, don’t just have boards in the “home decor” category. Pin wall art in the art category, cool home design in the architecture category, and furniture restoration projects in the DIY (do-it-yourself) category.

  • Write good descriptions.

Descriptions are the captions that show up below your pins. Write them well so they’ll not only be engaging, but so they’ll also help you show up in search results. Depending on your pin, also consider adding a a call to action to get people to click through to your site.

  • Be creative and interesting.

Take a look at your board names and descriptions. Are they unique or boring? Yes, you want to include keywords for search optimization, and you definitely want people to be able to tell what the board is about at a glance, but you’ll get more followers if you’re funny, creative, or unique in someway. For example, I like zombies, so I have a board about them called “My Zombie Board is a No-Brainer.”

  • Pin good content often.

By far, the best thing you can do to get people to follow you is the same advice I’d give you on any social network – be active and give your followers the best content out there. Don’t just let your Pinterest profile sit dormant. Make time for it every single day and you’ll see your follower numbers increase steadily.

How exactly can you make time for Pinterest on a daily basis when your days are already busy? It doesn’t have to take more than 15 minutes per day! That’s the topic of tomorrow’s post, the final installment of this five-day series on building a Pinterest profile from scratch. You can also check out our free Pinterest ebook, The Ultimate Guide to Marketing Your Blog, Podcast, or Videos with Pinterest.

See the entire series here:

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About Allison Boyer

Allison Boyer freelance writer and content marketing consultant. She also runs the food blog The PinterTest Kitchen with her mom and sister. You can follow her shenanigans on Twitter (@allison_boyer) or contact her at allisonmboyer@gmail.com.

Comments

  1. bukajcham says:

    Good points, Allison! Thank you for a good advices as well as article! If you would like to track your effort you can use http://www.zoomsphere.com/charts/pinterest This is also good source of inspiration. See what publish strategy use Pinterest leaders.

  2. JenniferBakerCo says:

    @JulianaP16 Thanks for the RT!

  3. StevenJosephR says:

    Excellent article.  Pinterest is definitely a social media tool that’s becoming very popular.  Once people start using it, they often become hooked so it’s an option definitely worth exploring.  Make sure that the pictures you use stand out!

  4. @bobangus Thank you for the retweet! Have a good day!

  5. onlineprsuccess says:

    #FF @JulianaP16 Thanks for the RT!

  6. LisaWheeler says:

    These are all very helpful ways to help gain followers, thanks! Another great resource for this is through PinLeague http://pinleague.com. They’re one of the best Pinterest Influencer Networks out there for various marketing services including how to gain followers organically. A lot of places offer “fake traffic” but this place is the real deal. Anyhow, just wanted to pass the word along. Hope this helps, thanks!
     

  7. Great info thanks this will really help me as I just started my pinterest account. ;)