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Creating a Professional White Background for Your Videos

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Ever wonder how companies like Apple get that nice, white background on their videos? It looks really professional, so I always assumed that you need an expensively built professional studio to get this look. Not so! Today, I wanted to share this great video from Rapid Video Blogging‘s Gideon Shalwick, who explains how to get that clean white background that looks so great when filming a video.

And yes, he is doing this all in a messy garage!

Having a professional white background helps the view focus on what is most important – you, the subject of the video. It’s great for talking about a product/service or teaching someone how to do something because there are no distractions to take the attention away from you. And if you’re already creating videos, chances are good that you already have most of the supplies you need to make a white background possible.

Hope this video helps you create your next professional video!

Did you know that we had a complete three-day Web TV track at BlogWorld & New Media Expo 2012 that featured tons of great video creation tips? If you missed the event, you can catch up with all of the sessions, as well as sessions about blogging, podcasting, and social media, with our virtual ticket.

Allison Boyer freelance writer and content marketing consultant. She also runs the food blog The PinterTest Kitchen with her mom and sister. You can follow her shenanigans on Twitter (@allison_boyer) or contact her at allisonmboyer@gmail.com.


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