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Is a .com the Best Choice for Your Website?

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Whether you’re a blogger, a podcaster, a web TV producer, or a business, you probably have your own website. Or, at the very least, are interested in getting your own domain name so you have have a website. For most people, tons of thought goes into choosing your domain name. One of the elements you definitely need to think about is the extension (.com, .net, .org, etc.).

Novel names are coming as soon as next year, reports the BBC. But today, you already have several choices, including not only some of the more commonly used choices, but also options such as .me, .es, and .in to name a few.

Why .com Domain Names Rock

There are a lot of compelling arguments out there for purchasing a .com domain name over any other type of domain. At the end of the day, this is the most common type of domain name for a reason. Here are some of the biggest advantages to choosing a .com for your website:

  • People can most easily remember .com since it is so common.
  • When people do not know, .com is the thing they most common type in the address bar.
  • You can often more easily sell a .com name (if you want to do this someday).

But .com domain names are not going to rule forever, and already we see quite popular sites using different names, especially when the extension makes sense with the rest of the domain name. A good example is Visual.ly, which uses the .ly extension.

An Argument for Other Extensions

While .com makes sense for many, other extensions should be considered for your website as well. At BlogWorld & New Media Expo 2012, I had the chance to talk to the folks at .ME, and there are some very compelling reasons to choose this extension (or another non-.com extension):

  • Chances are pretty good that the .com domain name you want is already taken.
  • You can do a play on words. Some .me success stories include About.me, Call.me, and the ever-popular Formspring.me.
  • Having something other than .com as your extension can make your domain name memorable.

A slightly shorter extension (three characters instead of two, like is possible with .me and others like .ly and .co) is also better if you’ll be using the domain name as a link shortener. For example, Facebook uses fb.me. Every character counts!

The Bottom Line

So should you go for a .com or choose a more unique extension? There’s no right or wrong answer to that question. For some website owners, the best choice is .com hands down, but for others, .me or another extension might make more sense. If you’re in the process of choosing a domain name for your next website, don’t rule out non-.com choices.

Check out .ME for more information about why this type of extension might be right for you!

Allison Boyer freelance writer and content marketing consultant. She also runs the food blog The PinterTest Kitchen with her mom and sister. You can follow her shenanigans on Twitter (@allison_boyer) or contact her at allisonmboyer@gmail.com.


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