Yes, it’s that time of year again…time when we look back and reflect on BlogWorld NY, which is now in the history books. As a speaker at BlogWorld every year since it launched several years back in Las Vegas, I’m proud to say I love BlogWorld, what it represents, and the audience that it brings together. Bloggers, online marketers, and even celebrities from all over the world come together to network and discuss how blogging and social media is changing the way we do business online.
This year, I was quite excited to see Fox News on the exhibit hall floor talking with many of the exhibitors and attendees. I was fortunate enough to meet up with the Fox News team and do a quick interview with Jesse Watters, the producer of The O’Reilly Factor. The interview consisted of a wide range of questions, everything from blogging, social media and technology, to making money online and of course politics. I was told the video would air on The O’Reilly Factor on Monday and I was quite excited to see what they would put together for the show.
Not only was I excited to see if I would get coverage on Fox News network, but I was also excited to see that BlogWorld would also gain some national television exposure and be introduced to a whole new audience. Monday came and I was thrilled to see that I made it to prime time television, but I was quite disappointed that no one in the video received a name reference, and also the manner in which Fox News portrayed the attendees, audience, and intent of BlogWorld.
Instead of focusing on the benefits of blogging and internet marketing, Fox News took a different approach and almost made a joke out of it. I understand that The Factor needs to align their segments with their audience, but they also could have provided a greater value for their audience by letting them know about BlogWorld, the unknown world of blogging and how it really is changing the way people do business online. Heck, even Rick Calvert was interviewed for the piece, yet no one knew he was the founder of BlogWorld, since Fox News didn’t bother to put a name or title with anyone they spent time interviewing.
If you didn’t get a chance to catch the segment when it was live on Fox News, be sure to visit their web site and watch the full video. After you check it out, send Bill O’Reilly an email at firstname.lastname@example.org and let him know your feelings concerning how The Factor represented BlogWorld and bloggers.