Love him or hate him Glenn Beck is proving just how huge the possibilities are for Internet TV.
GBTV, which jumped on the scene in September, is expected to bring in at least $40 million in revenue this year,
That $40 million dollar figure was originally reported in the Wall Street Journal. The full story is behind the pay wall.
Yes he has a national talk radio program to build off of. Yes he has the huge advantage of having had a prime time cable news program for a decade but this is significant:
More than 300,000 subscribers have already signed up, a number that, as WSJ notes, already exceeds the average audience of many cable channels, including CNBC and Fox Business Network.
The fact that Beck has more subscribers than the 4th largest cable news network in the United States (CNBC) shows that Web TV can be every bit as big and lucrative as cable. If Beck can build 300,000 subscribers paying $9.95 a month in less than two years, what does that mean for other talented TV broadcasters even if they lack his huge promotional advantages?
It also attracts new advertisers to the space. Again love him or hate him Beck’s success is very good news for digital content creators. Do you agree?