As much as I hate to admit it, if you see me, there’s a good chance you can also see my cell phone. Or at least hear it if it rings. I was a late bloomer, not getting my first cell phone until I was in college and only getting my first smart phone about two years ago. I’m still a little resistant. I like a phone that makes calls and allows me to send text messages from time to time.
But even as a new media lover but a cell phone hater…well, I have to admit that my cell phone comes in super handy when I’m not at home. I can use it to set alarms. To check Twitter and Facebook. To take pictures. To send quick emails. To look up product prices to see if I’m getting the best deal. If you have a small business in a physical location (or locations), cashing in on utilitarian cell phone users like me can boost your profits more than you think. Let’s face it – you might be cutting edge, but most smart phone users are still pretty new to the whole new media thing. So how can you grab their mobile attention?
- Create some kind of very useful free app.
- Give me a mobile version of your site.
- Reward loyalty.














Allison is a great blog post, which I think many small businesses could learn a lot from.
I think some small business owners fall into the trap of thinking technology is too expensive and too complicated. They wrongly assume technology is just for big companies or tech start ups. While they may not have the skills to create mobile apps, there are plenty of companies out there that could help them.
As you show in your post there’s great business potential available in the mobile market.
@MarieWiere Thanks for reading, Marie! Mobile is just one aspect of new media that small businesses think they “can’t” do – but they totally can!
nice article, thanks for this wonderful information.
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ya it’s really mobile phone is very useful for business or small business because we can easily online work through mobile phone. <a href=”www.mobilebooth.co.uk”>mobile phone accessories</a>vistt http://www.mobilebooth.co.uk.
thank you
A mobile version of the website is now something unavoidable considering the fact that more and more people are now turning to smartphone users. A mobile version is not that complicated with various frameworks out there. I found Jquery mobile very interesting with its ease of implementation to make a website mobile compatible. Small business owners should ensure that their mobile version is simple and load faster making more business for them.
@georgegijo Luckily, there are good plugins that can help business owners with little technical knowledge. I also recommend business owners who hire designers hire people who know about mobile design.
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