As much as I hate to admit it, if you see me, there’s a good chance you can also see my cell phone. Or at least hear it if it rings. I was a late bloomer, not getting my first cell phone until I was in college and only getting my first smart phone about two years ago. I’m still a little resistant. I like a phone that makes calls and allows me to send text messages from time to time.
But even as a new media lover but a cell phone hater…well, I have to admit that my cell phone comes in super handy when I’m not at home. I can use it to set alarms. To check Twitter and Facebook. To take pictures. To send quick emails. To look up product prices to see if I’m getting the best deal. If you have a small business in a physical location (or locations), cashing in on utilitarian cell phone users like me can boost your profits more than you think. Let’s face it – you might be cutting edge, but most smart phone users are still pretty new to the whole new media thing. So how can you grab their mobile attention?
- Create some kind of very useful free app.
- Give me a mobile version of your site.
- Reward loyalty.