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Blogs Used More By B2B for Content Marketing Purposes in 2011

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A recent study by MarketingProfs titled “B2B Content Marketing: 2012 Benchmarks, Budgets & Trends” shows blogs are on the rise as a viable source for content marketing purposes.

In 2010, only 51% of B2B surveyed said they used blogs for this purpose. It rose 27% to 65% in 2011. Using blogs as a content marketing tactic comes in behind articles (79%) and social media (74%).

Sources which fell in usage, include print magazines and print newsletters.

As far as social media goes, Twitter is the number one way B2Bs choose to distribute content at 74%. This is a 35% rise from last year’s 55%. The next most popular way to distribute content was LinkedIn at 71%, followed by Facebook at 70%.

Another interesting tidbit of information that came out of the study, is although B2B use social media as a tactic for content marketing, only about half of the respondents think it’s effective.

Julie Bonner covers breaking news in several different areas for the BlogWorld Blog. After blogging in a variety of topics, she found her calling in the world of toys and owns ToyXplosion, a site dedicated to all things toys. Feel free to connect with her on Twitter (@juliebonner).


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  • TamaraVuorinen

    It seems that B2B will leave soon traditional marketing channels to utilize only social media.

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