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Expanding Your Reach and Influence

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I would like to put a few ideas in your head, and I’m going to ask for your feedback at the end of it. Ready?

You’re a podcaster. By definition, that means you record a show (statistically, it’s probably audio) and post it to your website. That’s the bottom-line definition. How can you expand on that?

Publish your audio to iTunes. Publish it to the Zune directory. Grow your audience by putting your show where people gather to find new shows. Google “podcast directory” and go down the list, submitting your RSS feed to as many as you like. They may not have millions of users each, but why ignore them altogether?

You work with audio. Do you incorporate music? In a scientific study that I just made up for this article, 87.45% of podcast listners prefer audio podcasts with opening and closing music because it makes the shows sound more professional. The less you sound like you can’t be bothered to care about your production values, the more people will respect your show. More respect means a greater chance that your audience will share your show with their friends, post your content to social media sites and do much of your marketing for you.

Speaking of social media sites, are you on Twitter? You probably should be. You don’t need to spend a ton of time on it. Just tweet once or twice a day. More importantly, set up a system for automatically tweeting new episodes of your show(s). WordPress plugins make that dead simple. How about Facebook? Did you know you can use a tool to pipe your episodes to Facebook? Your audience can listen to your show right within Facebook. They can listen, Like and share your show with all of their connections. Now that’s what I call expanding your reach.

You work with audio. You upload your episodes to your website and your feed goes out to iTunes and all the rest. What about YouTube? Ever thought about that? I have, and I’m going to start posting shows to YouTube in November. But you work with audio? So do I. What kind of video could you submit to YouTube? How about a video that YouTube was invented for? No, YouTube was not invented so that people could illegally upload pieces of their favorite TV shows and movies 10 minutes at a time. Turn on your webcam. Record yourself doing your show. Now you’ve got audio and video.

If your first instinct is to scroll down to the comments and say “who would want to sit and watch you sitting and talking”, don’t waste your time. I don’t buy it.

I’ve talked before about doing your shows live. You work with audio, have you considered Mixlr.com? What about taking the video suggestion I just made and expanding on it by broadcasting to UStream? Do you think you could incorporate Google+ Hangouts somehow?

Well?

Podcasting can be so much more than simply sitting down at your computer, talking into a microphone for 20 minutes then uploading an mp3. Have any of these ideas sparked anything in you? Would you consider expanding your reach in any of these ways? I’d love to hear your take on them.

Image Credit

Daniel M. Clark is a podcaster at QAQN, a writer at danielmclark.com, and an all around cool dude everywhere else. He wrote a little book called The Ultimate Guide to Becoming a Podcaster for NMX. You can follow him on Twitter (@qaqn) or email him at daniel@qaqn.com.


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