The Difference Between Facebook and Google+ is Passion

For those of you who are at BlogWorld Los Angeles, did you attend the Google+ for Business session with Guy Kawasaki and Chris Brogan? I sat in mainly because I am still trying to figure out this mystery we call Google+. It’s still a mystery to me as to how to use it, if I should use it and who is using it.

There have been dozens and dozens of articles written on how people think Google+ is not doing well or the fact that it’s doomed to fail. (Guy commented on the fact he can’t understand why the tech world seems so negative about Google+.)

What it seems most people want to know is why would they put any focus on Google+ when they are active on Facebook? More time on a social network? Are you kidding me? Most of us barely have time to focus our efforts on Facebook and Twitter, much less adding something else in.

But both Guy and Chris believe Google+ is a must for your business. They listed a bunch of reasons why, but the one quote that stuck out to me the most was when Guy gave his opinion on the difference between Facebook and Google+.

He said, “For me, Facebook is for friends and family and Google+ is for people who share your passion that you don’t know yet.”

What does he mean by that exactly? He means that Google+ is full of people who are passionate about a specific subject. He’s found communities based around everything from photography to hockey. And within these communities, you can build a relationship with people who share the same passion as you.

Guy spends 2 to 3 hours a day on Google+ interacting with people and using it as a marketing platform. Yes, 2 to 3 hours a day.

They both gave many more reasons they believe NOW is the time to get involved in and active on Google+. If you want to hear their session, be sure and check out the BlogWorld Virtual Ticket.

So, let’s open up the floor for discussion. For those of you who were in the Google+ for Business session, what did you walk away with? For those of you who weren’t, what are your thoughts on the difference between Facebook and Google+ Guy gave? I would love to hear your thoughts and if you think spending time on Google+ is worth it.

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