This morning, at the Web 2.0 Summit, Phil Mui and Susan Wojcicki unveiled Flow Visualization for Google Analytics. After listening to feedback from their users, the analytics team took into consideration their tools didn’t sensibly group related visitor paths and pages, or track how visitors were flowing through a site.
Flow Visualization helps Google Analytics users better analyze the way visitors flow through their sites. The team announced starting this week, “Visitors Flow” and “Goal Flow” will be rolling out to all accounts.
Here’s a look at Visitors Flow.
The Visitors Flow view provides a graphical representation of visitors’ flow through the site by traffic source (or any other dimensions) so you can see their journey, as well as where they dropped off. You’ll find this visualizer on the left hand navigation menu, where you’ll see a new “Visitors Flow” link under the Visitors section.
And here’s a look at Goal Flow.
Goal Flow provides a graphical representation for how visitors flow through your goal steps and where they dropped off. Because the goal steps are defined by the site owner, they should reflect the important steps and page groups of interest to the site. In this first iteration, we’re supporting only URL goals, but we’ll soon be adding events and possibly other goal types.
Both of these new tools seem extremely useful for people (like me) who rely on Google Analytics for the success of their sites. To be able to see visitors’ journey through your site, as well as if your goals for where they end up are being met, makes this Analytics user very happy.
Do you see the value in these new features Google Analytics unveiled?