Have you noticed impressions are down on your Facebook page? I sure did and it’s because of their new hybrid news feed Facebook introduced two weeks ago.
It was disappointing to see the numbers down, by quite a bit actually, but according to this new study by EdgeRank Checker, it might not be all that bad.
They did a two week study to see the effect the new news feed would have on Facebook pages and here is what they found:
- Impressions down by -25.15%
- Likes up by 9.43%
- Comments up by 21.15%
So basically, while impressions may be down, this shows engagement is up - which is a good thing. You can read all about how they analyzed the data on their study here.
What’s their conclusion? It’s still too early to tell what long term effect will be.
Have you noticed your Facebook page impressions are down? And if that means more engagement, are you okay with that?
Honestly, I’ve seen the low impressions, but haven’t noticed an increase in comments or likes. Maybe I need to pay more attention to my Facebook pages and interact better with my “fans”.