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Three Ways to Use Twitter Lists to Build Blog Traffic

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When I first signed up for Twitter, I didn’t use the list function at all. I didn’t even realize they had one, and I was following so few people that it didn’t really matter whether or not I had them categorized. As I began to “meet” people online and the number of people I followed grew, I suddenly needed to create lists in order to make sure I didn’t miss the tweets I really wanted to see. I have lists for blogging friends, lists for people I know in real life, lists for those I’m following who are gamers, and more. Organization is important to me, so I make good use of lists.

But lists are great for another reason too. When used correctly, they can actually help you build blog traffic. Today, I wanted to talk about three ways I’ve seen people using lists to drive traffic to their blogs, including some tips I’ve done myself.

Disclaimer: I do not encourage you to have “fake friendships” on Twitter or other social media sites. Basically, tweet with people because you like them, not because you think you can leverage your friendship to make money in the future! These tips are simply ways you can organize Twitter to make it more effective for driving blog traffic while still maintaining friendships and meeting new people.

Twitter List Tip #1: List chat participants.

I love taking part in Twitter chats, including our very own #BWEchat (held every Wednesday). When I participate in a chat that has to do with my blog niche, I like to add participants to a special list. After all, they’re all talking about the same topic, so they must be interested in it! Throughout the week, I often see chat participants asking questions about the topic at hand, and I can swoop in to answer them, even linking to past blog posts if relevant. Throughout the week, I’ll delete people who don’t engage or are spammy, follow the people who are friendly, and then clean out the list to prepare for the next chat.

Twitter List Tip #2: Create a list for conferences.

BWELA is coming up in less than a month, so now’s prime time to start preparing for BlogWorld and test out this tip for yourself. As you see people tweeting about going (follow the #BWELA hashtag), add them to a list of your own and interact with them. You’ll make some new friends, and be able to plan some great meet-ups while you’re in LA. The added bonus (and traffic-driving portion of this tip) is that most people who are going to meet you in real life take a moment to check out your blog.

Twitter List Tip #3: Go for the multiple RTs.

People retweet posts all the time. Sometimes because they’re friends with you already, while other times because they just happened across your link via a friend or search engine and liked the post. Those are people who have already raised their hands and said they like your blog! Add them to a list and build that relationship. You can even notify them when you’ve written something similar to something they’ve retweeted in the past (though try not to be too spammy).

Do you use Twitter lists to build traffic? Share your tips with a comment below!

Allison Boyer freelance writer and content marketing consultant. She also runs the food blog The PinterTest Kitchen with her mom and sister. You can follow her shenanigans on Twitter (@allison_boyer) or contact her at allisonmboyer@gmail.com.


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  • Marcus

    Nice tips Ali, the Twitter chat one is pretty handy. I’ve always wondered what the best way to engage using a conference hashtag is if you’re not at the conference. It’s a tough one!

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