Looking for Something?

Federated Media Publishing Acquires Lijit Networks

Author:
lijit logo

It was announced this morning via press release, Federated Media Publishing has acquired Lijit Networks, a Boulder, Colorado based company. The announcement was also made through a blog post from Lijit CEO Todd Vernon.

Lijit provides advertising services, audience analytics, and reader engagement tools for online publishers. The company helps you build revenue and engage your readers.

“Federated Media has a clear reputation as the market leader for connecting advertisers with the best of the Independent Web,” said Todd Vernon, Founder and CEO of Lijit Networks. “The combined company provides publishers of all shapes and sizes with a huge opportunity to grow and monetize their websites through a complete set of advertising offerings that best match their audience and readership. At the same time, advertisers have an unprecedented opportunity to reach the best and most authentic content at enormous reach and scale.”

When Vernon was first approached about selling the company, he met it with mixed emotions. The business was doing really well, it wasn’t for sale and they were having fun. So why sell?

In his post titled Go Big or Stay Home, he said “But, at the same time, if there was bigger play to make – an industry changing and industry leading play to make – it was with FM. It all made complete sense from that first instant of thought.”

I look forward to seeing what these companies can do together as a team. Are you familiar with either company? I think all of us online publishers should stay tuned to what they have planned for the future.

Julie Bonner covers breaking news in several different areas for the BlogWorld Blog. After blogging in a variety of topics, she found her calling in the world of toys and owns ToyXplosion, a site dedicated to all things toys. Feel free to connect with her on Twitter (@juliebonner).


Feedback

1

What’s New on the NMX Blog:

10 Ways Online Content Creators are Being Ripped Off

It’s a wonderful time to be an online content creator. Bloggers, podcasters, photographers and...

Learn About NMX

NEW TWITTER HASHTAG: #NMX

Recent Comments

Follow Us on Twitter

Subscribe to Blog via Email

Enter your email address to subscribe to this blog and receive notifications of new posts by email. (Please Confirm Your Subscription by Visiting Your Inbox)

Categories

Archives