Google Analytics Goes Real-Time, Adds Premium Accounts


Google Analytics made two big announcements today that might get those of you who love checking those stats numbers very, very excited. First announcement, Google Analytics is finally going real-time.

Google Analytics Real-time offers a set of new reports showing you what’s happening on your site right now. Did you just send out a tweet and you want to see if it did anything for your traffic numbers? With real-time, you can immediately see the impact of your social media campaigns.

This new feature will only be available within the new version of analytics. They’ve only turned on real-time for a limited number of people, but it will soon be available to everyone within the coming weeks. Sign up for early access here.

The second announcement was that of their new premium accounts. Google has learned from some of their largest customers they need a bit more than the current version of Google Analytics gives them. Here’s a summary from the Analytics blog of what the premium account covers:

  • Extra processing power – increased data collection, more custom variables and downloadable, unsampled reports
  • Advanced analysis – attribution modeling tools that allow you to test different models for assigning credit to conversions
  • Service and support – experts to guide customized installation, and dedicated account management on call – all backed by 24/7 support
  • Guarantees - service level agreements for data collection, processing and reporting

They tested this new premium account during their pilot phase with companies such as Gucci, Travelocity, TransUnion, eHarmony. The service will be available for a fixed annual fee. Find out more here.

What do you think of these two announcements by Google Analytics? In regards to the real-time feature, I say thank goodness!

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