Today (September 26), Facebook, the National Federation of Independent Business and the U.S. Chamber of Commerce released a joint press release announcing their partnership.
Their joint effort is designed to give small businesses a boost by strengthening their current customer base and community, as well as reaching new customers via Facebook’s 800 million users.
“Small businesses are the backbone of the American economy and we believe that Facebook can be a tremendous tool to fuel their growth and success,” said Sheryl Sandberg, Facebook Chief Operating Officer. “Our goal is to give small businesses a boost by helping them find customers the best way possible – through recommendations from friends. We’re proud to be working with the NFIB and U.S. Chamber in this effort.”
What’s their plan? The companies are working together on initiatives including combining their knowledge and resources, cross-country road show events and the Facebook Small Business Boost (described below).
Starting in January 2012 and following the education effort, Facebook will begin awarding businesses up to $10 million worth of free Facebook advertisements. The goal of these ad credits is to give 200,000 businesses across the country a $50 boost.
For more information on their collaboration, as well as dates and locations for roadshow events, visit http://www.facebook.com/smallbusinessboost.
What do you think about this partnership and Facebook’s desire to help small businesses?