Session: How To Make Your Blog Stand Out So People Eat It Up
Speaker: Nathalie Lussier
Two blogs per second. That’s how many new blogs are created on an average day per second. No human being can read that many blogs, so the trick here is to figure out how you can make your blog stand out from the rest.
Here are a few ideas to get you started. You’ll get more hands-on advice for making your blog stand out by attending my talk at BlogWorld & New Media Expo LA in November.
First impressions matter. That’s why the look and feel of your blog is just as important as the content. I don’t want you to become obsessed with the design of your site, because the content really does matter most. But if you really want to stand out from the crowd, you need to spend some time polishing up the look and feel of your site and making sure that it is unique.
I wouldn’t recommend spending tons of time and money coming up with a logo, because chances are that you will want it to change over time. What I would recommend is coming up with unique colors and a distinctive style that represents you, and using your photo somewhere on your site so that people associate to you with your blog.
Just like you want people to associate your site’s design with you, you want your personality to come through in your content and the rest of your blog.
The great thing about a blog versus a publication like a newspaper, is that you can actually infuse it with your personality. And people will return to your blog even if you stray from your usual topic, because they have connected with you on a personal level.
Do not underestimate the power of letting your personality shine through, whether that be in videos, photos, or your writing.
Creating unique content that sets you apart is a worthwhile investment of your time. You might be able to bang out blog post in 20 minutes, but consider the difference in terms of lasting value if you were to invest 20 hours instead. I’m not recommended that you spend 20 hours per blog post all the time, especially if you aren’t sure how you’re going to use the blog or don’t have a revenue stream yet. However, I would recommend that you investigate ways to create content that provides more value for your visitors.
That may mean creating videos in the kitchen demonstrating recipes for your food blog, or writing about things that are deeply personal and that connect with people.
Sometimes research can fall into one of two categories: the avoiding doing real work category, and the boring category. What I mean here is that sometimes we can use research as a way to avoid actually creating content, working on our blogs, and reaching out to other bloggers. Other times we really need to do that research, and it can seem a little boring to find more information about our market and what they want.
I highly recommend that you set aside some time to dive deep into your ideal reader’s mind, and figure out how you can best serve them through your blog and business.
Lastly, I highly recommend that you iterate. That means not setting anything in stone, but rather allowing it to evolve over time. One of the things I’ve learned over and over in my time in business, is that nothing stays the same. And that’s a good thing.
I recommend your site to be designed to change over time as you figure out what works and what doesn’t. Allow your content evolve as you figure out what your audience likes and what they don’t like. Do the research to figure out what products/services and type of content your people really need, and allow yourself to adapt to it.
Don’t set your personality in stone either, because you will evolve as your blog and business evolves over time as well. Being willing to go with the flow here will definitely set you apart!
Learn more about Nathalie’s topic and why she’s excited to attend BlogWorld Expo L.A. in November:
Go to our YouTube channel to see what other speakers are saying about BlogWorld.
I hope you found these tips useful, and that you’ll join me for my talk at BlogWorldExpo LA because I’ll be going much deeper on what works and what doesn’t. In the meantime, please head over to my online marketing site to get more advice for getting techy with your business and standing out from the crowd. Follow me on Twitter @NathLussier!