Given the topic of the show (traveling to different destinations all over the world) it completely makes sense for CBS to make this move.
Here’s the message on their Foursquare page:
CBS’s “The Amazing Race” celebrates its 10 year anniversary with 10 years of travel tips, trivia and more. Follow us for exclusive videos from host Phil Keoghan, a look back into the photo vault of previous seasons and fun facts from the Race. Grab your passport!!!
Fans of the show can now see when their favorite team checks-in at their next location.
As you’ll see on “The Amazing Race’s” Foursquare page, they are also using it to promote YouTube videos done by the show’s host, Phil Keoghan. His videos offer travel tips like never check a bag or how to stay fit while traveling.
I like how CBS has integrated everything. Fans can keep up with their favorite teams, as well as get great traveling tips via video – which adds one more fun element to watching the show.
What do you think of the show’s social media strategy?