Nielsen Releases Their “State of the Media: The Social Media Report”


Yesterday (September 11th) Nielsen released their “State of the Media: The Social Media Report” which “looks at trends and consumption patterns across social media platforms in the U.S. and other major markets, exploring the rising influence of social media on consumer behavior”.

Here are a few of the highlights from the report:

  • Social networks and blogs continue to dominate Americans’ time online, now accounting for nearly a quarter of total time spent on the Internet
  • At over 53 billion total minutes during May 2011, Americans spend more time on Facebook than they do on any other website
  • Tumblr is an emerging player in social media, nearly tripling its audience from a year ago
  • Nearly 40 percent of social media users access social media content from their mobile phone
  • Internet users over the age of 55 are driving the growth of social networking through the Mobile Internet
  • 70 percent of active online adult social networkers shop online, 12 percent more likely than the average adult Internet user
  • Across a sample of 10 global markets, social networks and blogs are the top online destination in each country, accounting for the majority of time spent online and reaching at least 60 percent of active Internet users

It’s no surprise that Americans spend more time on Facebook than any other website. From my FB friends who say they’re addicted to it and take frequent Facebook fasts, to the amount of people (is it 750 million now?) who are on the social networking site.

It’s also no surprise that nearly 40% of social media users are accessing the content from their phone. Especially after the article I posted today of the prediction about where PCs will be by 2015.

You can read the full report here. From the highlights I posted, are than any statistics and trends that surprised you?

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Comments

  1. In fact, most of the social media users that are communicating in the mobile and it has an lot of features in it. Thanks a lot for given up here :)

  2. These mobile numbers impress me every time they come out.  Wow.  Thanks for the update!