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Who Do You Fight For?

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Session Title: Discover the Hidden Profits in Your Community
Speaker: Michele Price

What if you were missing the key ingredient needed to create a committed community?

No One Was Committed To Fight

Recently I had the opportunity to go see a new movie that has not been released yet called Warrior. Now, I am not a fighting kinda gal. Never been interested in that style of sport (always thought it was senseless). So, it was a huge surprise to me that I would even go see Warrior, much less love it.

Here is what I learned about community, causes, and leadership from that story. When you want people who care about the work you are doing for others, it is critical to find folks, who if they had to, they would fight for your cause. WHY, you ask?

Simple…

When people are willing to pick up arms they are committed. Now many of you probably are not wanting your community to pick up arms, I get that. There is more than one way to tap into that primal part of all our brains that controls the need for protection. WAIT, Michele you say, why would we need to even go there? What is this about fighting and protection.

To have a committed community – understanding emotions, neuroscience, and social media all go hand in hand.

How do you even create the desire for them to participate, if you are not appealing to their primal emotions of caring as well as what is right or wrong?

Now in Warrior you have three main characters that from the outside looking in, appears of people who were just plain sick and made massive amounts of mistakes in their lives.

  1. You have an alcoholic that neither of his sons wants to have a relationship with.
  2. You have two brothers that do not talk with each other.
  3. And then you have the fight.

This story was so masterfully told, that by the end of the movie you are cheering for all three with their warts, their pains, and their wrong choices. WHY?

Because each of them had something that was missing form their lives. That one emotion which changes everything in the world. LOVE.

Now , before you all go “here she goes with the girly stuff”, I am not talking about romantic love… I am not even talking about father and son love… I am talking about Agape love. The kind if love that transcends all situations. The type of love that is core to who we are as humans.

The kind of love that fuels “causes.”

To protect, defend and uplift those who have been hurt, wronged or afflicted.

When you are creating your communities online, how are you tapping into that Agape love?

Do you know what they are willing to fight for?

When you know that, then you have found the key to creating a massively committed and loyal community.

Who Do You Fight For and Why?

Michele Price is the founder of Social Media For Smart People, a new media agency working with businesses creating branding relationships with bloggers, as well as implementing integrated & social media marketing for speakers and authors. Michele @Prosperitygal is the host of Breakthrough Business Strategies radio, Women in Business radio, and #Speakchat.

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Feedback

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  • Tresha Thorsen

    The compassionate heart that can ‘read’ thought..then the humanity and devotion that is committed to respond…these to me are so critical in building communities of meaning and you are so right Michele to nudge all of us to ask how are we loving? what would love do? While I haven’t yet seen the flick (I know) I really like how you parallel the themes to our why…to what keeps us in the ring…thanks for the nudge..truly ūüôā

  • Michele Price

    Tresha it is amazing to me when I sit through a movie and what surfaces for me in my business mind.  It truly caught me off guard.  I was only expecting to see a fight movie and when it delivered a powerful story with such a strong message my brain went РWHOA that is what it is like for building trust and credibility within a community.  So thanks for Lionsgate for giving me a great example to show why you want to deliver a compelling story and how it rallies everyone around it.

  • Michele Price

    Tresha it is amazing to me when I sit through a movie and what surfaces for me in my business mind.  It truly caught me off guard.  I was only expecting to see a fight movie and when it delivered a powerful story with such a strong message my brain went РWHOA that is what it is like for building trust and credibility within a community.  So thanks for Lionsgate for giving me a great example to show why you want to deliver a compelling story and how it rallies everyone around it.

  • Lisa

    I love that you share Agape Love in this post, Michelle. It’s really lost on so many I see working on- line in Social Media and in the work place, I used to serve which were school sites as a Principal. I see people¬†scrabbling¬†to be on top of “their” game to the point that at times it looks so artificial. As a principal, I fought for the rights of my students, and their families. I paid the price for that in a few districts where, believe it or not, THAT was unpopular. Now as an Educational Consultant, I feel I’m seeking that passion…to fight for the rights of new teachers to be heard, listened to and supported. Doing so to ensure that they become 21st Century educators and teach our children in a way that’s deeply focused,¬†enthusiastic. That they seek out their passion in the classroom with the kids at the heart of that work. I want them to “teach with soul” as I did…all those long years ago. Thanks for reminding me not to give up on this passionate¬†pursuit!¬†

    • Michele Price

      YEAH, love hearing stories like that Lisa.  Are you are using any online platforms to build community so that you are supporting each other?  Create that movement, it will be powerful and make a difference in the world. 

      I support you, as what could be more important than finding ways to give educators and our children avenues to commit to the educational process in a manner that matters on every level of who we are.

      Are you also noticing this is where women excel?  Could this be a piece of that historical prophecy where we hear women will take over the world and restore peace.  Hey never tell a group of high achieving women they cannot do something whew!

  • Anonymous

    Michele, I love multi-layered stories. I saw the trailer for this movie, this past weekend when I took my nephew to a movie. We both said that we have to see it. Your mini review just reinforces that for me.

    Your discussion of agape and how it relates to both the movie and communities is great. It also shows how language sometimes shapes our thoughts for better or worse. As I’m sure you know, the ancient Greeks had 3 words for love: eros, philios, & agape. Because they had three words for three very different concepts, they didn’t have the confusion that we modern English speakers sometimes do. They also obviously placed much more importance on love than we do now, which may be part of why we have some of the problems in society that we do.

    • Michele Price

      Dean I am amazed at our ability to forget to look towards philosophy for solutions. ¬†Business alone cannot guide the ship with it’s linear thinking.

      As we see people gravitate towards one another ( a basic human need – belonging to a tribe or community) my vision is we start to find ways to see that many times when we hit a wall for answers to big problems, it is because we are not looking at it with the proper mindset to allow the solutions to surface.

      How can you look at a problem with pure frustration and expect to not generate more frustration?  That is the energy that drives you to look for an answer and when we learn we have the power to re-channel that energy with our intentional focus, then we will start to see miracles everyday across the board.

      I saw this story three times and would see it again.  It fuels me to remember to ask myself better questions.

      Like what am I fighting for today?

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