It’s no secret that mom blogs are popular and that many of them have a large following, but what is it exactly that attracts both readers and brands? (Be sure and read this guest post about setting up your blog to work with brands.)
Stacy DeBroff, CEO and founder of Boston-based Mom Central, says mom blogs work because of the fact that moms rely on first person recommendations. Moms know that and brands know that. Word-of-mouth advertising has always been the best and fastest way to spread the word about a certain product or a new restaurant up the road. The way that message is being delivered though, has changed with the current 5 million mom blogs out there.
Moms also control the majority of the spending in the family, which affects greatly the way advertisers reach their audience.
In an interview with Tech Journal South, DeBroff said, “They not only control the majority of the spend in a family household, they’ve expanded their footprint. But now they’re the ones getting the cell phones, booking travel, and making what were once male-dominated purchases. They control 90 percent of the household spend.”
DeBroff also said that what moms want from brands are communication, interaction and a chance to experience their products.
In a guest post on PRNewser, she gave five tips on working with moms. Some of the tips included connecting via conversation and fostering connectivity. You can read the article in its entirety here.
We would love to hear from you mom bloggers. Why do you think mom blogs work so well and are so well received among other women, as well as the brands who are trying to reach them?