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Seven Ways to Start Preparing for BlogWorld NOW

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BlogWorld LA 2011 is happening in just a few months, and while it might be a bit too early to start packing (though I have started making a list…sad, I know!), that doesn’t mean you can’t start preparing. Here are the top ten things you can do right now to get ready for what is shaping up to be our best show yet:

1. Participate in #BWEchat.

Every Wednesday at 9 PM EST, we hold #BWEchat on Twitter. Deb and Lara are the hosts (follow @blogworldexpo) and every week we also have special guest co-hosts including speakers, track leaders, and keynoters. #BWEchat features topics relating to conferences like how to save money when traveling to a conference (this week’s topic), as well as other topics related to content creation and  new media. Not only will you have the chance to learn something and voice your opinion, but #BWEchat is also a great way to meet others who will be attending the event. Some weeks, we even give away tickets!

2. Follow the #BWELA hashtag.

People are already starting to talk about the event. By following the #BWELA hashtag, you can connect with others who are attending and get the latest BlogWorld news first. If you have a question about the event, it also makes sense to tweet using this hashtag, so you can be sure that we see your tweet and are able to help you (if someone from the community hasn’t done so first). As we get closer to the event itself, you can also use the hashtag to find dinner partners, friends for sharing taxis, and more.

3. Choose your shoes and start wearing them now.

Ladies, this one is for you – pick out the heels (or even flats) that you want to wear at BlogWorld and start wearing them now. If you want to keep the “fresh new shoes” look, at least wear them around the house. Your feet will thank you.

4. Check out our speakers as they’re announced.

A number of speakers have already been announced, and if you follow conference director @DebNg, you can read announcements of new speakers as they’re made public. You’re likely going to recognize a lot of those names, but we also love to feature new and up-and-coming talent in the new media world, so there are likely going to be names you don’t recognize as well. Check out their blogs, follow them on Twitter, and read their bios so that when it comes time to make your schedule, you can make the best possible decisions.

5. Tell your readers that you’ll be attending BlogWorld.

Connecting with your readers in person can really help solidify them as fans. BlogWorld has tons of attendees, so unless you make plans to meet people (or at least watch out for one another), you might not cross paths. Don’t attend BlogWorld only to find out when you get home that some of your most loyal readers were also there and had no idea you attended as well. Announce your plans to attend on your blog and social media or at least put a badge on your sidebar.

6. Become an affiliate.

If you become a BlogWorld affiliate, you’ll have the chance to earn a little money by encouraging others to attend the event. Put this money toward your trip and you could attend for free!

7. Tell us on Facebook that you’re attending.

Head to Facebook and check in on our events page, telling us all the you’re coming! As with announcing it on your blog and talking about it on Twitter, liking our Facebook page and confirming that you’re attending is a great way to connect with your current readers/fans/friends, as well as meet new people.

As the even gets closer, there are certainly other things you can do to prepare. Yes, you can jump on a plane and wing it, but there’s so much going on during every moment of BlogWorld that the more planning you o before the event, the more you’ll get out of your time there.

Have you been to BlogWorld before? If so, share your best planning tip!

Allison Boyer freelance writer and content marketing consultant. She also runs the food blog The PinterTest Kitchen with her mom and sister. You can follow her shenanigans on Twitter (@allison_boyer) or contact her at allisonmboyer@gmail.com.


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