By analyzing the charts at Marketing Charts I’ve come up with the Top Ten Viral Videos for 2011 (or at least the first half)!
From this perspective I can see a pretty clear division among the topics: cute kids vs. heart-pounding stunts. There aren’t really any “non-produced” videos in this grouping. No Charlie Bites or Double Rainbows! But we do have advertisements, informational topics, fun with the Royal Wedding, and all those stunts.
1. Evian – Roller Babies
I mean really, what’s not to love about this video? It has babies. And rollerskates. And cooing. All to the music of Rapper’s Delight, which gets everyone on their feet! It’s actually been around since October, 2010 but still continues to be a hit with viewers.
2. Volkswagen – The Force: Volkswagen Commercial
Volkswagen keeps generating hit after viral hit with their fun and catchy videos. This one features a pint-sized Darth Vader who uses the Force when he discovers the all-new 2012 Passat in the driveway. It originally aired during the February 2011 Super Bowl broadcast and is super cute. (Hmm, do I see a theme with young ‘ens leading the pack?)
3. T-Mobile – The T-Mobile Royal Wedding
With all the fanfare of the Royal Wedding, it’s no surprise that this one went viral. T-Mobile’s Royal Wedding Dance celebrates the marriage of William and Kate with the help of a host of royal look-alikes and music from East 17.
4. DC Shoes – Ken Block’s Gymkhana THREE, Part 2; Ultimate Playground; l’Autodrome, France
Like stunts? Race car driving? Insanity? Then this video is for you. Seriously, just the sound of this video got my heart racing, and it didn’t stop racing until well after the video finished!
5. DC Shoes – Ken Block Gymkhana Two, The Infomercial
Another one by the folks at DC Shoes Film. Actually this came prior to the one above! This one was produced specifically to market Ken Block’s first-ever Rally TeamWorks Collection. It includes stunts, surprises, explosions and … more stunts.
6. Danny MacAskill – Way Back Home
A lot longer than most of the videos (at almost 8 minutes), this video is more of a story as it follows Danny MacAskill on his journey from Edinburgh back to his hometown Dunvegan, in the Isle of Skye. Complete with incredible bike skills of course!
7. Skittles Touch – Cat
Okay. This one gets my vote for “viral because it’s weird”. And a little bit disturbing!!
8. Air New Zealand – Mile High Madness with Richard Simmons
What could be a better recipe for viral than throwing Richard Simmons (and a bunch of Jazzercise-style dancers) in a video that discusses flight safety?
9. Call of Duty – Modern Warfare Reveal Trailer
If normal stunts aren’t for you, why not throw in a bit of violence in the form of a video game? You even have to agree that you’re over the age of 18 to watch.
10. David Cornfield Melanoma Fund – Dear 16-Year-Old Me
And then there’s something with a powerful message. The video from DCMF is graphic, but real, with important details to everyone (but mostly to teens) regarding melanoma. Although it starts of fun and silly, the video quickly delves into the complications associated with skin cancer, and the increased risks of developing it with sun exposure and tanning.
You’ll notice that Friday, by Rebecca Black, is missing from the list. Why? Because it was taken down by Youtube for copyright issues. So, while it may have gone viral (and I talk about it here), it’s not here to stay.