What started out as just a seriously addicting game to play on your iPhone and iPod, has turned into a franchise gold mine possibly no one saw coming. I’m talking about Angry Birds. We first saw signs of this when they teamed up with the movie “Rio” and apparently, that was just the beginning.
Brace yourself for Angry Birds movies, toys and yes – educational books.
The Wall Street Journal says we can expect the first product to come out this month; a book entitled “Bad Piggies Egg Recipes”. The title “refers to the game’s porcine thieves, who become targets for an enraged group of birds after stealing their eggs.” For those of you who play the game, you know exactly what they’re referring to.
Next up, books in the classroom for kids ages 4 to their teens. The books embrace the Finnish education system concept, which is kids learn best while playing. One of the books teaches geometry lessons featuring an Angry Bird flying through the air.
Given the fact that there are currently 120 million active Angry Birds players, do you think this franchise has a shot of becoming extremely successful as they branch out into other areas?