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Directing the Conversation

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In my last post, I wrote about the structure of a podcast which would allow you to block out the flow of information as you prepare to record a podcast. Now I want to talk about directing the conversation.

Unless you are doing a solo “news report” style podcast, you’ll have a guest on the podcast – that could be a second reporter or analyst, an invited specialist, chatting to a member of the public, or any other combination that makes for an exciting and informative show. The great thing about guests, at least for me, is that it makes the show unpredictable.

And that means not being able to plan out anything more than the broad areas in the structure. So how to keep everything flowing during the podcast? For me I keep in mind three key points.

The first is that you are undertaking a directed conversation. You know what you want to find out from your guest (and of course your guest has their own goals as well), so you do want to keep the conversation going in the direction of “what you want to tell people”. Keep these ideas in mind, and try to make everything you say lead up to one of those ideas, before moving on to the next one.

Second, your next question is in the last answer. It should all flow, no sudden jumps in the progression. Don’t forget that it is a conversation and not an interrogation, it shouldn’t need to jump around. Think smooth. It’s a smart idea to pay attention to random conversations (such as when you are out in a bar) and take note of how people talk with each other. That rhythm and feel is what you need to replicate, while directing the conversation. It might sound a bit false to start with, but over time you’ll be able to guide someone’s voice to where you want it to go, and still make it sound natural.

Finally, and one that sometimes requires tact and bravery in a host… what are the listeners screaming at you to ask? Right there, that’s the question you have to ask (or at least justify afterwards why you didn’t ask it). The key is getting to that point, and once you are there, being able to ask it in such a way that you get a useful answer. That sort of skill takes practice, but you can get there.

Keep those three elements in mind while you are recording your podcast, and you’ll keep the interest up in the audio or video, you’ll stay engaging for your audience, and your skills will continue to improve.

Image Source: iProng and Bill Palmer, Creative Commons.

There's a man who sits in the space between podcasting, blogging, writing and reporting - there's a man who's a burst of energy, a flurry of tartan, and a million microphone cables, smartphones, cameras and laptops trailing in his wake...there's a man called Ewan Spence.


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