Have you heard about the new healthier menu for kids McDonald’s is rolling out? They made the announcement on Tuesday and used all the resources they could find to get the word out. Exactly how did they spread the word about downsizing the french fry portions and adding apples to every kids’ meal?
Facebook, Twitter, journalists and….mom bloggers.
Rick Wion, director of social media for McDonald’s, says “Mom bloggers are very networked and very linked-in. They spread information very, very quickly”
He also called them “key influencers” and made the statement that some mom bloggers get more eyeballs than city newspapers.
McDonald’s Canada recently put out a call for mom bloggers to join their All Access Moms campaign. They’ve chosen their three moms who will get a behind-the-scenes look at the golden arches.
Wion’s team plans to take mom bloggers on field trips to McDonald’s corporate headquarters, as well as starting an invitation-only community.
Image Source: McDonald’s Facebook page