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The Flowering Structure of a Podcast

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So you’re got a microphone ready, there might be a camera in the background with a blinking LED, and it’s time for you to record your latest podcast. But where to start?

One of the questions I get asked a lot is "what should I talk about" in a podcast. To be honest as long as you are talking about something you are passionate about, which has elements of entertainment, education and information, you’re probably on the right track. What’s just as important is how you say it. There’s a structure that’s worked well for me for presentations, seminars, training courses, and podcasts, and I want to throw it out there as a rule of thumb just now.

It’s a pretty simple formula for framing your chunk of information you want in the podcast. The thing you want to tell people sits nicely in the middle. Right before you tell people, you tell them what you’re going to tell them. Once you’ve told them, tell them what you just told them.

Okay you’ll be using some production tricks between the three parts, but a strong "welcome to the show, today I’m going to tell you how to fly to Paris" followed by a jingle, then how to fly to the French capital, followed by another jingle or musical sting, and then "that was how to get to Paris, for more, listen to the next Wonderful World of Travelling episode."

Too broad strokes for you? Then break down the fly to Paris in to two or three sections – for example landing at the Airport, and then travelling to the centre of town. Tell them first you’ll talk about the airport experience, then tell them, then remind them as you move towards the city centre.

With this "flowering" technique you can not only break down a big presentation in a podcast, but you’ll have a natural flow of information, alternating new facts and reinforcement through repetition, as well as a structure that can be used again and again. It’s a great framework when you start out, but also a good safety net if you loose focus and have no idea what to do – it wouldn’t be the first time that this has saved me in a live show!

Tell ’em what you’ll tell them – tell them – tell them what you told em.

Simple.

Image Source: Yukiroad, Creative Commons.

There's a man who sits in the space between podcasting, blogging, writing and reporting - there's a man who's a burst of energy, a flurry of tartan, and a million microphone cables, smartphones, cameras and laptops trailing in his wake...there's a man called Ewan Spence.


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  • Dave Thackeray

    Nice advice there, Mr S.

    The “tell ’em what you’ll tell ’em, tell ’em, then tell ’em what you told ’em” triple-header works so tidily in physical presentations, too. The number of execs who lose sight of this stock-in-trade format in lieu of a mass of stats and unintelligible hypotheses is frankly terrifying.

    A great leveller. Thanks for sharing this reminder about what matters to us and our audiences.

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