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Overheard on #BWEchat: Conference Sponsorship Advice

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This week at #BWEchat we covered the topic of conference sponsorship with our guest Kelby Carr (@typeamom). The discussion covered topics that ranged from why to have a sponsor to how to approach potential sponsors. I loved all the great tweets from Kelby and other participants.

Let’s take a look at some of the awesome advice, first from Kelby, then from other people at #BWEchat.

Awesome Advice from Kelby

  • I think there is a mix of things bloggers do in exchange for sponsorships. Some of it probably depends on what cos request
  • Very important to check what is allowed, read any guidelines, ask conference organizers if in doubt.
  • I think the ideal situation is when an official sponsor also sponsors bloggers to help. Such a win-win.
  • There are so many ways a blogger can support an official sponsor: help in booth, host party, be liaison to community
  • I do think most bloggers would agree ideal situation they pay their own way, but not always the reality.
  • I think, too, that the pitch to a company should be very professional, and give them a reason why. Other bloggers pitching too
  • And that gets to a very important point. Yes we network and have fun at cons. But be professional. Sponsored or not really.
  • I think you have to go with brands who you see are active in social media AND who are a perfect fit.

Awesome Advice from #BWEchat Participants

  • @AngEngland: I think it’s a nice partnership with brands and bloggers can work together to better a blogger + promote a brand
  • @chilihead: An issue I see w/sponsors is that bloggers don’t always see it as how they can benefit the co. Instead it’s scholarship
  • Also from @chilihead: If it’s true partnership, your proposal is about what you can do for company, not them sending you to a conference to better self.
  • @kirstenwright: The only way I would want sponsorship for a conference would be if it was a brand I really cared about (like my computer or car!)
  • @centsiblelife:I see some bloggers being sponsored who work w/ brand long-term, seems like a win-win. Blogger gets education, brand gets presence.
  • @phollows:If clothing [wearing it in exchange for sponsorship] won’t work for you, make suggestion that will help sponsor get noticed, spread message
  • @Elizabeth_N:use 2 believe sponsorships did not show ROI-I was wrong-very wrong!When executed properly sponsorship is hands down amazing return
  • @cebsilver:I go after ones [sponsors] I care about, engage, then they see how awesome I am and can’t help themselves.

Were you at #BWEchat? If so, feel free to share some of your favorite tweets of the night! If you weren’t there, we’d love for you to weigh in with your opinions – have you ever had a conference sponsor? What do you see as the pros and cons?

Allison Boyer freelance writer and content marketing consultant. She also runs the food blog The PinterTest Kitchen with her mom and sister. You can follow her shenanigans on Twitter (@allison_boyer) or contact her at allisonmboyer@gmail.com.


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