Over the past week or so, we’ve been talking about guest posting. We’ve gone over writing the post, linking within the post, and pitching your ideas to other bloggers – but the work doesn’t end there. Many guest posters make the mistake of moving on to the next guest posting opportunity right away, but if you want the most bang for your buck, it pays to take some time to do a little work after the post is live.
Step One: Social Network Promotion
As soon as your post is live, please take a moment to promote it to your network. I get it; the reason you do guest posts is to find new fans, but taking the time to promote it yourself is a “thank you” to the blogger to posted it. I like to promote the guest post at least three times – once right when it is posted, once later in the day when different time zones are awake, and once a few days later.
The added benefit is that your peripheral friends might be really crazy fans of the blog that posted your guest post. If they see you mention it, you create a common bond. Hey, you wrote a post for the BlogWorld blog? I love the BlogWorld blog! We have something in common! Let me make an effort to get to know you and check out your home blog as well!
Step Two: Blog Promotion
Some people announce on their own blogs when they’ve done a guest post. That’s really up to you, and in my opinion, it should depend on your post rate. For example, I only post one long-ish post per week on After Graduation (maybe two if I’m feeling fiesty), so it doesn’t really work well to have every other post be a guest post announcement. If you post several times every day, mentioning a guest post spot might make more sense.
What I do recommend having, in any case, is some kind of “As Seen On” page or list of links on your sidebar. When people who are new to your blog are checking you out and determining whether or not to be subscribers (or even advertisers), seeing that some of the bloggers they already know and trust have featured in you increases the likelihood that they’ll be back. In a non-terminator kind of way.
Step Three: Respond to Comments
One thing that really annoys me as a commenter is when I leave a comment that asks a question and no one responds. I’m of the mindset that bloggers don’t have to respond to every comment, but if you write a guest post and there’s a comment that demands a response, please do so. On guest posts, I actually recommend trying to respond to as many comments as possible, even if you aren’t that response-happy on a new blog. You’re new to the party, and people are introducing themselves. Say hello.
I will say that after some time (about a week in my opinion), the responsibility to respond to guest post comments isn’t really on your shoulders anymore. You don’t get notifications as to when they’re received, so at that point, I think it’s the responsibility of the home blogger to either respond or to email you that you should think about responding. Don’t worry about wasting oodles of time checking every single guest post every single day!
Step Four: Follow Up with the Blogger
Congratulations! You now have a working relationship with the blogger. Don’t let that connection fizzle out. Make sure you’re mutually following one another on Twitter, friends on Facebook, or otherwise connected via social media and keep the love going. Stop by their blog to comment from time to time, and if your first experience did well, consider pitching another post in the future. Bloggers who post your content have already raised their hand and said they like you. Don’t let the conversation end.
That’s all I have for the guest posting series! I’d love to hear about your guest posting experiences. Here are the rest of the posts in this series:
- Guest Posting 101: An Introduction
- Guest Posting 101: Penning the Perfect Post
- Guest Posting 101: Link Like a Champ
- Guest Posting 101: Pitching Your Post
- Guest Posting 101: After Your Guest Post is Live (this post)