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The Art of Volume


My favorite scene in The Bucket List is when Jack Nicholson makes a crucial decision:

He’s going to kiss the most beautiful girl in the world.

Confused, Morgan Freeman asks him how specifically he plans to accomplish that.

And in one word, Jack says it all:


If you want your voice to matter.

If you want people to following your thinking.

If you want to build a value-forward digital platform.

If you want to out-write, out-publish and out-position the competition.

If you want to make a name for yourself and a bank account for yourself.

Volume is the vehicle.

That’s the one-word marketing strategy that I used to make all my money.

AND KEEP IN MIND: Volume is not the only vehicle.

But in my experience, it’s the vehicle that trumps all others:

  • Volume trumps accuracy. It doesn’t matter if you’re right – it matters if you’re everywhere. Are you perfect or prolific?

  • Volume trumps knowledge. It doesn’t matter if you know what you’re doing – it matters if you’re doing a ton of it. Are you stopped by not knowing how?

  • Volume trumps winning. It doesn’t matter if you come in first – it matters if you come to play everyday. Are you keeping the game going?

  • Volume trumps talent. It doesn’t matter if you’re good – it matters if you’re visible. Are you winking in the dark?

  • Volume trumps popularity. It doesn’t matter if everybody likes you – it matters if everybody remembers you. Are you

  • Volume trumps rationality. It doesn’t matter if you’re logical – it matters if you’re liberal. Are you giving gifts worth telling people about?

  • Volume trumps order. It doesn’t matter if you’re put together – it matters if you’re putting something down. Are you afraid of spilling your head out?

  • Volume trumps influence. It doesn’t matter if you’re persuasive – it matters if you’re pervasive. Are you trying to change people or trying to surround them?

  • Volume trumps placement. It doesn’t matter if you’re in the right place at the right time – it matters if you’re in a lot of places. Are you in enough?

REMEMBER: Volume is the vehicle for being heard.

Go publish something.

Image Source: SXC

Scott Ginsberg is the World Record Holder of Wearing Nametags. He's the author of twelve books, an award-winning blogger, professional speaker and creator of NametagTV.com. He specializes in approachability, identity and execution, and for more info about books, speaking engagements, customized online training programs or to rent Scott's brain for a one-on-one session, email scott@hellomynameisscott.com or connect with him on Twitter @nametagscott.


  • Anonymous

    I see your point here. I’m just concerned about the note on accuracy. I still believe that being accurate is important.

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