… by Jeffrey W. Hayzlett, Best-Selling Author, Change Agent and Sometime Cowboy
As I pack up my cowboy boots and get ready to speak at BlogWorld next week here are this cowboy’s tips for writing your blog:
- Passion is not a substitute for planning. Do your research. Know what you’re putting into your blog. If you think you know a topic, you probably don’t. And there’s always someone out there that knows it better than you. Read articles and other blogs about your topic before putting your words out there. Passion is not a substitute for planning. Planning your blog makes all the difference to be both knowledgeable and credible to your readers.
- Be creative–have fun! One of my own conditions of satisfaction in business and in life is “have fun”. Have fun with your topic and your writing. The simple truth is if you’re interested in it, most likely others will be too. If someone is going to spend time reading your blog, leave them thinking—get creative. We all have crazy days and much to do in our businesses–make sure your writing leaves an impression, to draw readers so they take time out of their day to read your blog.
- Be relevant and timely. If you have an opinion, then saddle up, get out there and make noise! Push the envelope–cause tension—drive the reader to want to make change. Whether you’re blogging or on Facebook, it doesn’t matter what your message is if it’s irrelevant. Become a thought leader so readers look to your blog for the best advice, tips and tools on relevant and timely topics.
- Be radically transparent. Keep in mind, not everyone may like or agree with your blogs. But radical transparency is all about being true to who you are. What works for me is what works for me. It will be different for you—and for everyone else out there as well. That’s why it’s called social media and not “one kind” media. The old rules don’t apply in the same way. For as many fans as you have of your blog are the number of ways it can be done.
I hope to see you at BlogWorld, look for me–I’ll be the guy in the boots.
JEFFREY W. HAYZLETT is an award-winning executive who received great notoriety during his tenure at Eastman Kodak Company, where he served as Chief Marketing Officer (CMO) and Vice President. Since leaving Kodak, he has put his creativity and extraordinary entrepreneurial skills into play, launching ventures that blend his leadership perspectives, insights into professional development, mass marketing prowess and affinity for Social Media. He is a well-traveled public speaker, the author of the bestselling book, “The Mirror Test: Is Your Business Really Breathing?” and one of the most compelling figures in global business.
Dubbed “The Celebrity CMO” by Forbes Magazine, Jeffrey has successfully leveraged multiple media appearances, including CNBC’s The Big Idea with Donny Deutsch, Fox Business News, and NBC’s Celebrity Apprentice with Donald Trump. Drawing upon an eclectic background in business, buoyed by a stellar track record of keynote speaking, and deeply rooted in cowboy lore, Jeffrey energizes his role as a change agent. He is a turnaround architect of the highest order, a maverick marketer who delivers scalable campaigns, embraces traditional modes of customer engagement, and possesses a remarkable cachet of mentorship, corporate governance and brand building.