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What “Say Yes to the Dress” has Taught Me about Blogging

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Like a lot of girls out there, I’ve been planning my wedding with gusto since I was about three years old. Let’s not talk about the fact that I’m currently single – I still love browsing wedding dress sites, ring shopping, and dreaming about my big day.

I’m not even in a hurry to get married. I swear!

Anyways, as you can imagine, I’ve been loving the TLC show Say Yes to the Dress since it premiered. For those of you who have never seen the show, basically, it follows the story of a few different brides every episode as they shop for wedding dresses at a huge bridal salon in New York. There’s a few basic lessons that the show teaches dress hunters about finding that perfect dress, and I’ve found that some of these lessons can be applied to blogging as well.

Lesson #1: Look for the dress shape that’s right for your body type.

On the show, brides come in with literally every body type, and few leave without finding a dress that looks fabulous on their shape. Blogging is similar. You have to play to your strengths, regardless of what the “experts” say is the best way to go about doing things. What do you like to write? What’s your personal style? In this industry, you don’t have to emulate others – play by your own rules and you’ll get better results.

Lesson #2: “Jacking things up” makes all the difference.

In the bridal world, “jacking things up” is dress speak for adding a veil, up-do, jewelry, etc. to give the bride the full effect for what she’ll look like on her wedding day. It makes a huge difference – sometimes a dress is just okay until the bride is “jacked up” – then it becomes the perfect gown. Your blog is similar. The most awesome posts in the world are just okay until they’ve been polished with some editing and formatting.

Lesson #3: Not everyone you bring is going to love your dress.

Brides often make the mistake of showing up with parties of 10+ people, all with opinions. Often, a bride tries on a dress that they absolutely love, but not every member of their party agrees. As a blogger, you’re going to run into a similar problem. Sometimes, you’ll write something that you love, but it goes relatively unnoticed by your readers. Other times, you’ll write a post that some readers love, but other readers hate. While your readers do matter, ya gotta go with your gut. It’s your blog, and you have to have final say on the content that is posted. Write the content that sings to you; you’ll find the readers who appreciate it.

Lesson #4: Listen to the consultants.

The bridal consultants employed at a huge place like the one featured on the show are trained to help brides. In other words, they know what they’re doing. Brides who take their consultants’ advice often learn something. Bloggers can learn a few things too! I’m a big advocate of listening to your heart rather than blindly following the advice of experts, but that doesn’t mean you shouldn’t do some research to see what is working for other people. You might learn some things that you might have never considered on your own.

Lesson #5: Changing your mind is okay.

On Say Yes to the Dress, brides often come into the salon with pictures or at least an idea of what they want in a bridal gown. Sometimes, that’s the dress they take home…but not always. Some brides actually leave with a dress that they thought they’d hate. Changing your mind is okay! If your blog is very different from the day you started, that’s okay, because your readers might be very different as well. Readers come and go – you have to love the content you’re producing.

If you are as obsessed with like watching wedding shows too, take a moment to share a tip you’ve learned and how it relates to blogging!

Allison Boyer freelance writer and content marketing consultant. She also runs the food blog The PinterTest Kitchen with her mom and sister. You can follow her shenanigans on Twitter (@allison_boyer) or contact her at allisonmboyer@gmail.com.


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