If You’re a Blogger, You Need a Business Plan


Speakers: Thursday Bram
Session: Business Plans for Bloggers
Date: Thursday, May 26
Time: 2:30PM
Location: Jacob Javits Center 1A14

It takes a matter of minutes to set up a blog — seconds if you’re not worried about hosting it yourself. But it can take years to actually see a dime from your blog if you aren’t thinking about it in terms of a business.

It’s easy enough to start writing and even to stick with putting together a post on a regular basis. But it’s just as easy to tell yourself that you’ll get around to putting up advertising later or to flounder a bit when thinking about you might sell from your blog.

Success is Not Hit or Miss

Whether you’re a big name blogger or you’re just starting out, your blog can earn money. But you have to be willing to treat it like a business. That means thinking about your blog’s future, setting goals for it and planning how you’ll reach them. For many business owners, the simplest approach to handling goals and plans is to create a straight-forward business plan.

It’s a business plan that can make the difference for a blogger, not getting on the front page of Digg or sending a guest post out to every site you’ve ever heard of.

The Right Business Plan for Your Blog

Business plans aren’t exactly a new concept — there are thousands of templates you can follow, books you can read and so on. But the part that many bloggers seem to struggle with is translating all of the information that is available on planning and operating a business into a plan that will actually work for an individual blog.

Part of the problem is that a blog isn’t exactly a typical business that someone might write a business plan for: many of those templates are focused on helping a new business owner communicate the details of her business to someone else, such as a bank offering business loans or an investor interested in getting involved. The startup costs of a new blog are such that those aren’t likely scenarios.

Rather, a blogger’s business plan has to focus on what you need to put into your site to get out the sorts of returns you want. Doing the necessary research to figure out what your target audience actually wants to see — and what they’ll buy or click on — is the most important part of your business plan. After all, if you can answer the question of how you’re planning to make money from your blog, everything else is downhill from there.

Thursday Bram has written for such sites as CNET, Lifehack and OpenForum. Her personal blog is at ThursdayBram.com

Join us in Las Vegas at our biggest event ever! REGISTER TODAY for best savings on your pass! Want to learn how to create better content for your Blog, Podcast or Video Series from the most successful content creators? What about growing your audience or monetizing in smart, sustainable ways? How about leveraging social media marketing to grow your brand, sales and community? Come network with peers and most importantly, find the solutions you need at the world's largest conference and trade show for the new media industry, New Media Expo! Reserve your seat at the best price now!
  • Tip Techmeme

Comments

  1. Rachel Businessplanwriter says:

     *  With over 17 years of finance experience and contacts with several venture capital, angel investor and other funding sources, I am more than confident that I am the right writer to create your business plan, marketing plan or investor proposal.  

    YOUR PLAN OR PROPOSAL WILL INCLUDE BUT NOT LIMITED TO:

    + Executive Summary
    + Market Analysis and Target Market Identification
    + Industry Ration Comparisons
    + Sales Forecasting for 3 – 10 years
    + Projected Profit and Loss and Balance Sheet
    + Start-Up Funding Analysis
    + Competition and Buying Patterns of Your Industry
    + Cash Flow
    + SWOT Analysis (Strengths, Weaknesses, Opportunities and Threats)
    + Fully Detailed Financial Appendix
    + Full Color Tables, Charts and Graphs

    And more.  Every plan and proposal is carefully tailored to meet each clients’ needs and anything is possible.

    EASY PAYMENT TERMS: 

    50% DEPOSIT TO START THE PLAN/PROPOSAL
    50% FINAL PAYMENT DUE UPON COMPLETION

    References available upon request.  Give me a call today.  Let’s get started on moving your project or business moving forward on the right foot.

    Rachel Johnson
    PLAN AND PROPOSAL WRITER/CONSULTANT
    rachel.businessplanwriter@gmail.com
    Tel. 323-829-1777 (??? I write for clients Nationwide)
    Fax. 323-872-5197*  With over 17 years of finance experience and contacts with several venture capital, angel investor and other funding sources, I am more than confident that I am the right writer to create your business plan, marketing plan or investor proposal.  YOUR PLAN OR PROPOSAL WILL INCLUDE BUT NOT LIMITED TO:+ Executive Summary+ Market Analysis and Target Market Identification+ Industry Ration Comparisons+ Sales Forecasting for 3 – 10 years+ Projected Profit and Loss and Balance Sheet+ Start-Up Funding Analysis+ Competition and Buying Patterns of Your Industry+ Cash Flow+ SWOT Analysis (Strengths, Weaknesses, Opportunities and Threats)+ Fully Detailed Financial Appendix+ Full Color Tables, Charts and GraphsAnd more.  Every plan and proposal is carefully tailored to meet each clients’ needs and anything is possible.EASY PAYMENT TERMS: 50% DEPOSIT TO START THE PLAN/PROPOSAL50% FINAL PAYMENT DUE UPON COMPLETIONReferences available upon request.  Give me a call today.  Let’s get started on moving your project or business moving forward on the right foot.Rachel JohnsonPLAN AND PROPOSAL WRITER/CONSULTANTrachel.businessplanwriter@gmail.comTel. 323-829-1777 (??? I write for clients Nationwide)Fax. 323-872-5197

  2. Henry Jakson says:

    Please
    keep on posting such quality posts as this is a rare thing to find these days.
    I am always searching online for articles that can help me.That means thinking about your blog’s future, setting goals for it and
    planning how you’ll reach them. For many business owners, the simplest
    approach to handling goals and plans is to create a straight-forward
    business plan. Looking forward to
    another great blog. Good luck to the author! All the best! Thanks for sharing..

    Business Plan