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Whrrl Acquired by Groupon, and Being Shut Down

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Groupon and Pelago (creator of location-based program Whrrl) both posted on their blogs this week that Pelago has been acquired by the group buying site.

whrrl The most important aspect of this news is that Whrrl is being shut down by the end of the month. For good? Pelago explains:

We’ve made the decision to close the curtain on Whrrl for now. Think of it as the end of the first act of a long and complex play. You would be right to expect that the ideas underpinning Whrrl and many of the inventions contained within may reemerge under the Groupon banner.

What does that mean for existing Whrrl users? Well, if they log on they will now find the option to retrieve all their data, and “ultimately have the opportunity to use it again.” So, this bit encourages fans of the application that they will get to use the tool in some greater capacity, hopefully in the near future.

Whrrl has always been more than just “checking in”. They encourage users to give and receive recommendations about locations and activities via the service. Since Groupon is tied to locations and discounts, I can see how merging the two applications could lead to bigger and better things on both fronts.

What do you think of the acquisition? Are you a Whrrl user and wish it would stay active?

Nikki Katz is the Managing Editor for the BlogWorld.com. She has been a freelance writer and blogger for over a decade, writing for About.com, iVillage and b5media. Feel free to follow her Twitter @nikki_blogworld and @katzni.


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