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March Madness On Demand Mobile App Helps 47% Increase in Visits

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Turner Sports, CBS Sports and the NCAA announced that NCAA March Madness on Demand (MMOD) has delivered a 47% increase in total visits across the broadband and mobile products for the first three rounds of the NCAA Division I Men’s Basketball Championship.

In total, there were 26.7 million visits for the five days spanning the first three rounds of the tournament. Here are some interesting stats for the mobile app:

  • There are over 702,000 average daily users on MMOD.
  • MMOD was the #1 free app for both iPhone and iPad on Thursday, March 17 and Friday, March 18 in the App store.
  • 36% of all streams for MMOD on Saturday, March 19 and Sunday, March 20 were from the iPad and iPhone apps.
  • An average of 20.4 minutes per daily unique visitor was spent streaming MMOD on mobile apps Thursday, March 17 – Sunday, March 20.

Have you been following the tournament online? Learn more about how Mobile and Social are Changing the Game.

Nikki Katz is the Managing Editor for the BlogWorld.com. She has been a freelance writer and blogger for over a decade, writing for About.com, iVillage and b5media. Feel free to follow her Twitter @nikki_blogworld and @katzni.


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