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Four People Who Aren’t Reading Your Blog (And How to Get Them To Change Their Minds)

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Sometimes, it can seem like the only people reading your blog are other bloggers – and let’s face it; for most of us, other bloggers aren’t our target market. It’s really great if you have an arsenal of blogging friends on Twitter to support you because you write great things, but they aren’t going to buy your products because, frankly, they don’t need them.

So let’s talk about the people who aren’t readying your blog – and how you can get them to change their dreadful ways!

1. A-Listers in your Niche

No matter what your niche, their are certain bloggers who have been around the block a time or two. It’s the a-list: the bloggers who seem to speak at every conference, publish books based on their blog topic, and have an army of rabid fans. Who doesn’t want an a-lister to read their content?

  • Why They Don’t Read Your Blog: A-listers are super busy. Not only are they bloggers themselves, but because they’re popular, they’re getting pulled in about five thousand directions at every moment of the day. They usually don’t have the time to go out and explore new blogs or even check out blogs that are recommended to them unless the recommendation comes from something they really trust.
  • Why You Want Them To Read Your Blog: It goes without saying that an a-lister who reads your blog can potentially bring in tons of traffic if they promote your content. If they like what you write, it could also lead to joint ventures, guest posting opportunities, and awesome recommendations in the future.
  • How to Change Their Mind: It isn’t always easy to attract the attention of a busy a-list, but what I’ve found works best is to mention them in some way. For example – I wrote a post called “Scott Stratten Doesn’t Know Who You Are” back in October, which mentioned Scott, Darren Rowse, Chris Garrett, and Brian Clark – and three out of four of those a-listers in the blogging/new media niche actually replied to me on Twitter, with two of them taking the time to retweet.

2. Your Non-Blogging Friends

Most of us have friends who don’t really “get” the whole blogging thing. Even if you mention that you’ve recently written something they might like, they don’t read it. It’s like pulling teeth, which can be super frustrating if you’ve written something that is exactly what they want or need.

  • Why They Don’t Read Your Blog: They don’t think there’s much value in blogging – why would they want to read your online diary? They don’t realize that many of the sites they read are technically blogs. To them, blog is just a four-letter word.
  • Why You Want Them To Read Your Blog: If they’re your target market and you can actually hook them, they’ll be the first to line up in support when you sell a product.
  • How to Change Their Mind: Stop referring to things they might find valuable as “blog posts.” Instead, call them articles or resources. Write something that’s super high-value and email your non-blogging friends with the link, making no reference to the fact that it’s from a blog. In the email, include instructions at the end teaching them how to sign up for RSS via email (again, call it something less blog-sounding like “email alerts when I write something similar”) – and definitely include a link to your Facebook fan page.

3. Kids

Not every blog is perfect for a younger market, but some bloggers are missing out. “Kids” doesn’t just have to mean pre-teens. I’m talking about anyone under the age of 18. There are millions of high-school-age young adults out there, and that could be an untapped market for you.

  • Why They Don’t Read Your Blog: Young adults are super tech-friendly, but most don’t really go online to read anything, unless it is the latest entertainment news or something they’re researching for a school project. They don’t really seek out blogs, so unless someone tells them to check something out, they probably aren’t going to find you via a search engine.
  • Why You Want Them To Read Your Blog: Like it or not, kids have TONS of buying power. They may not line up for your latest ebook, but if you sell stuff via affiliate links, having the young adult crowd on your site can be a major advantage.
  • How to Change Their Mind: Boost your Facebook presence. Most kids aren’t on Twitter yet, but millions upon millions in the 13- to 18-year-old range use Facebook to share stuff they like. If you can get them passing around your links on Facebook, it’s worth more than SEO ever will be for attracting that audience.

4. Guest Post Readers

Writing guest posts can boost your traffic – or can it? The idea behind guest posting is that you’ll reach a new audience, but the fact of the matter is that many people who read your guest post won’t click through to your blog – they’ll just leave a comment there if they are so inclined and be on their way. Guest posts are undoubtedly good for brand recognition and back links, but they don’t always produce traffic in the volumes you want.

  • Why They Don’t Read Your Blog: This is a tricky one. Some readers just like what they know (i.e., the blog where you guest posted) and don’t click many links. Some readers don’t have time to read more posts. Some readers are new to that site and want to explore there first, but then never get around to checking out your site. There are probably tons of other reasons as well.
  • Why You Want Them To Read Your Blog: If your guest post was a sample of what could be found on your site, a reader who clicks through will probably like your blog as well.
  • How to Change Their Mind: Make your link irresistible. Something I’ve noticed with my own habits: I’m much more likely to click through after reading a guest post if they link to a specific post they’ve written recently, rather than just the blog home page. Pick something with a super attractive headline and use that in your bio.

Allison Boyer freelance writer and content marketing consultant. She also runs the food blog The PinterTest Kitchen with her mom and sister. You can follow her shenanigans on Twitter (@allison_boyer) or contact her at allisonmboyer@gmail.com.


Feedback

14
  • Vincent

    Wow, great article. I like the tips. I really got to work on the A lister thing. I’ve come to get to know a few higher level blog people, but have yet to turn them onto my work.

    • Alli

      Thanks! I think the a-lister thing can get a bit redundant sometimes. It works to mention someone if you want them to take notice, but some bloggers overdo it. Occasionally is fine, but if you mention an a-lister in every post, it stops being your blog – and it can especially backfire if you are just baiting them with unnecessary negativity. No trolling with your own blog!

  • Stephanie Chandler

    Good stuff! I’ve also noticed that people get my attention when they mention me in a tweet with a link back to their blog post. In fact, as you mentioned, calling out specific people’s names almost always gets their attention–at the very least via Google Alerts, which will take them back to your blog post.

    • Alli

      That’s a good tip – I always ping people with the link on Twitter if I’ve mentioned them (mostly because I’d want people to tell me).

  • Kirsten Wright

    Loved the post! I definitely think the guest post one hit home for me because I am thinking about opening up some more guest spots. I am concerned about how to capitalize on that traffic to get it to stay on my site and your tips will definitely help! 🙂

  • myplaylist

    haha, you are absolutey right about Guest Post Readers

  • Jan

    I say, what a great idea here on how to get an “A” lister to read your blog. LOL…appealing to ego is something that I have never honestly considered but now that you mention it, I think it would work very well.

    They probably use the Google tool to see where your name crops up (anyone else use it? very interesting results sometimes) so that they would find your mention of them without you even having to send them a link. Great idea.

  • Ari Herzog

    Something to consider is people may read your blog but may be uninspired (or prevented) to comment.

    On the uninspiring front, why do comments close here on May 7? Why keep comments open for a month? I guess the authors of this blog presume nobody will find it indexed on a search engine? Whoops, there goes a potential name writing a comment. Bad.

    On the prevention front, try adding a comment and clicking the tab key to shift from name, to email, to website, etc. The focus on the page moves to the form on the top right of the page, forcing me to scroll back down. Bad.

    • Nikki Katz

      Ari,
      Thanks for your comment. We accidentally had a plugin that was stopping comments after a month. We’ve since disabled that plugin. And we’ve implemented Disqus, so you should no longer have the tab issue (but please let us know if you see it again).
      Thanks!
      Nikki

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    Thank you for your comment. We accidentally had a plugin that was to stop the comments after a month. Since then we have transformed this plugin. And we have implemented disk, so you should not have the problem tab (but let us know if you see it again).

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  • Selena Blake

    Fabulous tips. These are totally doable, especially #1.

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