MTV has announced that it’s launching a new awards show focused on digital music and social media. The show, called the O Music Awards (or OMAs) will air on Thursday, April 28th. What does the O stand for? Well, they’re leaving the ‘O’ open to interpretation from viewers!
The network said the awards “honour the migration of music to the digital space, and celebrate the art, artistry and technology of digital music.” and they hope the show will do for digital music what the Video Music Awards did for music video.
The goal is to present a heavily interactive awards show – spread across the internet, social media, and mobile applications.
Categories and nominees haven’t yet been announced – but MTV plans to announce a hub for the event. What categories do you think should be included?