… by Barry Moltz
We love to write, but it’s time we learn to monetize our content. Many bloggers try to sell consulting services as a primary source of income. While this may work in the short term, it is difficult to make a lot of money billing by the hour. There is no leverage in consulting services when paid hourly. While many bloggers turn to selling products through their website, an overlooked path to monetizing content is speaking professionally.
Before picking up that big check, people need to have a reason to listen. Every blogger should articulate a strong brand and promise: For example:
- What have you done?
- With who (brands more famous than you)? What did they say about you?
- What have you published?
The most effective place to get content for your speeches is from past blog posts and articles at other sites. Repurposing content from tweets to these articles or guests posts can also be effective. Videos with other ‘bigger named’ people also will extend your brand. Podcasting is now simple with free tools such as Blog Talk Radio. Most importantly, increase your reach by blogging about what is in the general news that day which revolves around your area of expertise.
If you want to be paid as a speaker, your web site needs to have the following:
- One line brand on what you speak about.
- What the audience will learn.
- Video of you speaking.
- Which type of businesses benefit most from your speeches.
- Show your expert deliverables: your books, webinars, and ebooks.
Where do you start constructing a speech?
- Find the two things you want your listeners to learn.
- What are the 5-7 points you want to emphasize with stories, examples and action items?
- What is the impactful opening and closing that the audience is sure to remember?
Don’t memorize, but learn the speech. Break it into 3 to 5 minutes modules that you can be comfortable learning. Practice, Practice, Practice Outloud!. Watch video of yourself giving the speech. This is the key un-magic of speaking. Don’t have the arrogance that you can just wing it on stage. Don’t get fooled by watching other professionals that make it look easy. The good people have practiced it hundreds of times.
How much should you be paid? Start small. Do it for free to get experience. Then, charge expenses and a small honorarium (Less than $500). Using these initial speaking engagements as your base will propel you to command four to five figure fees.
Tell us how you made the leap!
Barry Moltz has founded and run small businesses with a great deal of success and failure for more than 15 years. He helps small businesses get unstuck and get back their long forgotten potential. Follow him at www.barrymoltz.com or on Twitter @barrymoltz.