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What I Learned from the 12 Days of Blogging, part one

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Over the weeks leading up to Christmas, I posted the 12 Days of Blogging – a play on the 12 Days of Christmas where I featured advice from over 100 bloggers from around the world on topics like recoding podcasts and using Facebook. It was definitely a learning experience for me, since I got to read hundreds of awesome posts, but the education didn’t stop with what the posts taught me. I also learned a log about two other things: writing a series and making information available on a blog.

Today, as part one, I’m going to share with you what I learned about posting a huge series like the 12 Days of Blogging:

Lesson #1: Tell people what to expect – and when.

When I wrote the first post, it hit Twitter hard, with a lot of awesome people passing the link around to their followers. My first post was a long one, and after the links, I just kind of ended the post and moved on with my life. I got a TON of questions about future installments over Twitter. If you’re doing a series, tell people when they can expect the next update and how they can be notified (Should they subscribe? Will you be tweeting about it? Do you have an email list?). People who liked the first post don’t want to miss out on subsequent posts.)

Lesson #2: Plan twice as much time as you think you’ll need.

This was a hard lesson for me to learn. I knew that the 12 Days of Blogging would be a huge undertaking, but I definitely did not plan enough time for it. There were problems. On one post, for example, a blogger closed his site, so the link was broken and I had to find another relevant link to replace it. One of the bloggers I was going to feature in an upcoming post emailed and asked for a different link to be included under another topic, so I had to switch things around and find some new links. Reading posts, just to ensure that they were high quality, not just an interesting title, took a LOT of time. There were also bloggers I knew I wanted to include, but I didn’t have a specific post in mind, so it took time to look through their sites and find the best post to highlight. Bottom line, it’s better to plan for something to take three hours and have some free time than to plan for something to take one hour and be scrambling to finish.

Lesson #3: Make yourself available after posting each installment.

One of my major mistakes, at least with the first few posts, was going to bed or leaving my computer to relax a little right after posting the next installment. Because so many people were following the series, there were comments and questions both on the site and on Twitter, and I should have been available to answer them as quickly as possible. Instead, most went unanswered for several hours. I learned my lesson by the third or fourth day, but I likely annoyed some people from the first few days.

Lesson #4: Link, link, link.

If you do a series of posts, MAKE SURE you link to the other posts in the series at the end. This is something I did with the 12 Days of Blogging, and I saw a lot of traffic to all of the older posts every day, through links on the newest post. Not everyone has been following the series since day one, so make sure they can find older posts too.

Lesson #5: Explain what the heck you’re doing.

To go hand-in-hand with the linking lesson, make a single post or page on that lets people know what you are doing and why, as well as includes links to all of the posts in the series. At the beginning of every new installment, link to this post so that people new to the series know what’s going on. I’ve seen a lot of series that do not do this, and it is confusing for someone who comes in well after you’ve started the series.

Have you written a series of blog posts? If so, what’s the best tip you have for making it happen and keeping readers involved?

Part Two – on what I learned about site organization – coming tomorrow!

Allison Boyer freelance writer and content marketing consultant. She also runs the food blog The PinterTest Kitchen with her mom and sister. You can follow her shenanigans on Twitter (@allison_boyer) or contact her at allisonmboyer@gmail.com.


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  • Judy Helfand

    Alli,
    I can’t thank you enough for sharing your “lessons learned”. I always disliked this phrase when I worked for a large IT department, but it seems to fit nicely here. So having said that, I have a couple of questions.

    1. Is there a reason that you reversed the count order? Maybe I am not saying this correctly. Why didn’t you make your Ist day the 1st day, like “on the first day of Christmas my true love gave to me a partridge in a pear tree” and then build to 12 drummers drumming? I am not disagreeing with your plan, I was just curious why you started with 12. Do you think your experience would have been different if you had started with 1….12?

    2. When did you come up with the idea to do this post? Did you work on it or plan it out over a month’s time? And do you think you will do it next year, but start now to gather ideas, etc.

    Great work.

    Judy

    • Alli

      Great questions!

      1. I went backward because I wanted to draw as much attention to the series as possible, from the first post. One or two links doesn’t make much of an impact. Whenever people are featured, they are also more likely to spread it via Twitter, Facebook, etc., so the more to jump in on the first post, the better.

      2. Hah, I actually came up with the idea just a week before the first post went up. That was part of my “lack of time” problem! But it was too good of an idea to shelf for a whole year, so I ran with it, even though the first one needed to be posted really quickly. I didn’t get much sleep that week! I do want to do something similar next year, so will be saving awesome links I read during the year. We’ll also be introducing a fun new weekly special here at BlogWorld soon that is along the lines of what I did with the 12 Days of Blogging, so you can watch for that.

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