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12 Days of Blogging 2010: 9 SEOers Optimizing

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SEO is not my strong suit. And by “not my strong suit,” I mean that I know the basics of it and am waaaaay not into it. Some bloggers hate adding tags. Some bloggers hate working with photos. I hate SEO.

Yes, there. I said it already. I hate SEO.

Not to be confused with SEOers (or rather, the people who are super good at and love SEO). I love SEOers! They make my life easier and happier because they figure crap out. And then they tell the rest of us, in posts like the ones below.

As always, please feel free to leave a link in the comments if you recently read or wrote a post about search engine optimization.

Without further ago, today’s 12 Days of Blogging 2010: 9 SEOers Optimizing!

1. How to Explain SEO to a Client by Brett Alan at StartSEOCompany.com

I picked this post to highlight not because I think most of you need help explaining SEO to clients, but because I think that this will help you clarify what exactly SEO is and why it is important if you’re new (or even just new-ish) to blogging. Brett’s post simplifies the concept of SEO in a way that’s easy to digest, so you can understand it even if you barely know anything about blogging. From the post:

Explaining how search-engine optimization works to a complete newb (or client) can be one of the toughest and frustrating tasks for an SEO professional.

This isn’t a jab at client intelligence either. There’s a lot to wrap your head around especially if you’re new to marketing online. And with all the misinformation out there, I totally get how beginners would be confused.

Seriously, don’t feel stupid if you need this post. My own knowledge of SEO extends about…that far. I’m making it a goal to learn more about SEO in 2010, but it’s only one part of blogging – don’t feel down on yourself if you don’t quite get it yet! Head to StartSEOCompany.com to learn more about search engine optimization, and catch Brett on Twitter @brettalanseo.

2. The Most Popular Organic SEO Columns Of 2010 by Elisabeth Osmeloski at Search Engine Land

Ooo, it’s a list within a list. How meta of me. Search Engine Land is a really great resource if you want to learn more about search engines, bt upon going to the homepage, three words come to mind: Intimidating. As. Hell. If you’re a blogger, not an SEOer, chances are that you might be overwhelmed a bit by the sheer volume of information at Search Engine Land. Elizabeth’s post gives you a great places to state. From the post:

We’re fortunate enough to have some of the most brilliant minds and SEO practitioners writing for us here at Search Engine Land, and as I’ve run through the data on our most read stories, I’ve been consistently reminded just how amazing our talent pool is in this industry. The quality of our contributors’ advice, their keen insights and depth of experiences are so well respected across the industry and across the globe, that they deserve another look as we close out the year, and look forward to an even more productive 2011.

I highly recommend Search Engine Land if you want to learn more about SEO practices and news, and you can follow the blog on Twitter @SearchEngineLand. Elizabeth can also be found at Downhill Divas, and she’s on Twitter @elisabethos.

3. Back to Basics: Search Engine Marketing, SEO, and Paid Search by Arturas Kvederis from SEO Capo

Search engine optimization is actually just part of a bigger monster called search engine marketing. Arturas’ post talks about how SEO fits into that machine and why it is relevant to your. From the post:

Too often I have seen small business owners tempted with the instant results that PPC advertising can deliver – you must be careful when putting together your SEM strategy and ideally there should be a fine balance between PPC and SEO. So if someone asks me what is the best Search Engine Strategy PPC or SEO? The answer is both.

Check out SEO Capo for the full post. You can also follow Arturas on Twitter @godzhesas.

4. Social Media vs. SEO: My Approach by Darren Rowse at Problogger

Earlier this week, I posted something else that Darren had written at Twitip, but most of you probably know him best from Problogger. This post by Darren talks about the great debate between people who love social media and people who love search engine optimization, a debate which I’ve seen get rather heated at times. Writes Darren:

A number of readers asked for my own opinion: which camp do I stand in?

I’m going to annoy some people with this but the reality is that I’ve got a foot in both camps. Let me throw a few random thoughts out there in the hope that it’ll show why I’m a fan of both social media and SEO.

Problogger is a site that every blogger out there should read, so go check it out if you haven’t already. They also have a membership community that you might find useful if you’re looking for more advice on blogging and want to connect with other bloggers. You can also follow Darren on Twitter @problogger.

5. Bad SEO Advice by Vanessa Fox at Nine By Blue

Once you’ve gotten a handle on exactly what SEO is all about, it’s pretty easier to keep the advice from experts in mind as you write blog posts. Except sometimes, advice from well-meaning idiots is just that – advice from well-meaning idiots. If you’re new to SEO, like I am, you might not be able to pick out the real tips from the crap. This article can help. Writes Vanessa:

I come across bad SEO advice all the time. Much of it may seem obvious to those of us who have been involved in search for any length of time, but for people who haven’t, it can be difficult to know what’s concrete advice, what’s speculation, and what’s just plain terrible. For that matter, it can be difficult for those outside of SEO to know what’s smart and what’s considered search engine manipulation.

The Nine By Blue blog is a great blog to check out for more SEO and general online marketing advice, and you can follow Vanessa on Twitter @vanessafox.

6. How to Get Your Website on Google by Daniel Scocco at How to Make a Website

I’ve actually been a fan of Daniel’s for some time, since I’m a regular reader at Daily Blog Tips, and his How to Make a Website site is a great nuts-and-bolts guide for beginners. This gem is posted there – it talks about how to get a search engine to notice what you’re doing. From the post:

One common mistake webmasters make is to search on Google for the name of their website, expecting to find it there right away. When they don’t, they freak out and start thinking that something is wrong.

For example, let’s suppose that you just launched a website called SuperCars.com. You put some content there, get some backlinks, and then you use the “site:” parameter to see if it is indexed. It is. You then search on Google for “super cars,” hoping to find your site there, but it is nowhere to be found, even when you look on the second, third and fourth page of results.

Is there something wrong here? No. This is a perfectly normal pattern, and people call it “the sandbox effect.”

Learn more at How to Make a Website, check out Daily Blog Tips for digestible bits of blogging information gold on a regular basis, and follow Daniel @danielscocco.

7. Most Companies Still Don’t Get SEO – Yet They Want To Go Social? by Adam Singer at The Future Buzz

I don’t necessarily agree with everything in this post. That’s part of the reason why I like it. As I mentioned previously when I linked you to Darren’s post on Problogger, there’s a great debate regarding SEO and social media. The discussion is an interesting one, and although this post talks specifically about businesses, but it can be applicable to bloggers as well. Writes Adam:

The search marketing industry is far more mature than the social media marketing industry – if this company doesn’t bother grasping search, it makes little sense to skip to social.  Search is a core function of the web, and should come first.

The order matters, because search and social programs have an intersection, but to really activate this your core web presence and social content needs to be optimized.  Otherwise, all that effort of directing a community for the outcome of growing search KPIs falls short.  It’s analogous to building a skyscraper but wanting to create the top first without having any sort of base.

There’s a pretty good discussion going on in the comments of that post as well, so head to The Future Buzz to check it out and weigh in with your opinion. You can also find Adam on Twitter @AdamSinger.

8. How My Phone Helped Me Land On The First Page of Google by Pat Flynn at Smart Passive Income

Pat Flynn is another one of those bloggers who is popping up everywhere. I wanted to include this post of his because it is a little different from the typical SEO post. It’s not about keywords and links and such, but rather about how to build quality content no matter what keyword you’re targeting so that all those SEO techniques you put into effect actually mean something. He talks about his initial idea to build a site around a topic that he knew nothing about. From the post:

How did I find the content?

Naturally, the first thing I did was search through Google. I was finding some of the information I needed from several sources, but only bits and pieces. I wanted the whole thing.

Plus, the sources were not reliable. Many of them said conflicting things, so instead of wasting my time gathering information that was potentially flat out wrong, I did something I never thought I’d do to help my niche site:

I used my phone.

Head to Smart Passive Income to read more and learn from Pat about making money online. You can also follow Pat on Twitter @PatFlynn.

9. How to Spot Keyword Trends by Peter Da Vanzo at SEO Book

For my final recommendation today, I chose this post by Peter Da Vanzo because it’s so darn comprehensive and easy to understand. It makes me want to go out and become an SEOer. Almost. Nah, not really, BUT it is literally packed with keyword trend tips that I can use to boost what I’m already doing on my own sites. From the post:

Given that search engine ranking has a long lead time, it pays to think about keyword trends well ahead of time.

The problem with the future is that it is difficult to predict. However, spotting trends is somewhat easier, and gives us an insight into how our niche is likely to develop. Trends typically follow a gradual, predictable pattern.

Let’s take a look at a few tools you can use to help spot long term keyword trends.

To find out about those tools, you’ll have to go to SEO Book. Don’t forget to also follow Peter on Twitter @peterdavanzo.

Remember, I need your help! In addition to the 9 SEOers Optimizing that I’ve listed above, I would absolutely love to read your post about this topic. Even if you’re a relatively new blogger, we all have something to learn from one another! Leave a comment with your link below, if you have one – or just comment with your best SEO tip.

Check out the rest of the 12 Days of Blogging:

12 Writers Writing
11 Tweeters Tweeting
10 Guests a-Posting
9 SEOers Optimizing
8 Affiliates Selling
7 Facebook Users Updating
6 Launchers Launching
5 Golden Rules
4 Podcasting Hosts
3 Ebook Tips
2 Ethics Debates
And a Partridge in a Pear Tree (ebook coming soon!)

Allison Boyer freelance writer and content marketing consultant. She also runs the food blog The PinterTest Kitchen with her mom and sister. You can follow her shenanigans on Twitter (@allison_boyer) or contact her at allisonmboyer@gmail.com.


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