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Blekko: New Search Engine Using Slashtag Technology

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Blekko is a new search engine that launched in beta yesterday. The site is designed to eliminate spam search results using proprietary slashtag technology.

What’s a slashtag? According to blekko, it’s a tool to filter search results. Rather than searching the entire web, a slashtag allows you to search just the sites you want searched. There are three types of slashtags that you can search by …

User Generated: These are the slashtags that you and/or other users make. They’re personal takes of what are the best sites on the web for various types of searches. You can invite friends to view yours, or search out what your friends have added.

Built In: These slashtags tell blekko to search a specific type of site, like blogs or news or sites associated with people.

Topic Slashtags: These are slashtags that blekko created to search only the top sites for specific topics. In their beta launch these topic slashtags exist for seven categories (health, colleges, autos, personal finance, lyrics, recipes and hotels). More categories are in the works, but the company selected these seven because they tend to have the highest spam results.

So how did they come up with their results? People. A group of users added and edited URLs for these seven topic categories. Of course, the results are then only as good as the people who created them.

Tell us … is blekko a search engine that you would find useful? If so, how and when would you use it? Do you think it’s an effective way to drive traffic to your own website?

Nikki Katz is the Managing Editor for the BlogWorld.com. She has been a freelance writer and blogger for over a decade, writing for About.com, iVillage and b5media. Feel free to follow her Twitter @nikki_blogworld and @katzni.


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