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Dave Hamilton and Jean MacDonald Talk About Podcast Sponsorship

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Dave Hamilton and Jean MacDonald as a team for a panel about podcasting is genius, simply because Dave sells ads and Jean buys them. So, attendees got to see the business of podcasting from both sides. I’ve dabbled in podcast with my blog Binge Gamer, but never really thought about monetizing it in any way. For me, this panel was an eye-opener.

Like with all the sessions I’ve been covering while at BlogWorld, there was so much packed into this hour that I can’t possibly convey it all here to you. I highly recommend picking up a virtual ticket to BlogWorld to see the entire discussion. One thing I did want to touch on here that Dave and Jean covered is finding the right sponsor, since this applies to blogs just as it applies to podcasts. It boils down to one rule of thumb:

Do what is right for your listeners (or readers).

Think about the topics you cover. What products or services would you naturally talk about on the show, even if you weren’t being paid for it. Think about your medium. Some things are just better to promote with visuals, while other things are better to promote with a vocal blurb. Think about what your listeners need. Give it to them. This is as important with sponsors as it is with your podcast (or blog) content.

Once you’ve found the right sponsors, getting them to consider your sponsorship package is a lot easier. Identify the sponsors you want and half the battle is already won!

Allison Boyer freelance writer and content marketing consultant. She also runs the food blog The PinterTest Kitchen with her mom and sister. You can follow her shenanigans on Twitter (@allison_boyer) or contact her at allisonmboyer@gmail.com.


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