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Cartoon: “Besides, isn’t all video ‘mobile’? I mean, the pictures move.”

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The day ended with a session on video, chaired by Susan Bratton of Personal Life Media, and featuring Dermot McCormack, Executive Vice President of MTV Music Group Digital; Dick Glover, CEO of Funny or Die; and Jim Louderback, CEO of Revision3.

There were some great moments, including the revelation that the budget of a typical Funny or Die video is… drumroll please… what’s that? We can’t afford a drumroll? That must be because the figure is only $2,000.

But the moment that grabbed me early on was the emphatic statement by one of the panelists that one huge factor affecting the future of video right now is the rise of mobile. And given how many conversations I’ve had with people who are still trying to get their minds around just how huge a platform mobile is, well, that spurred this cartoon.

One person covers eyes in despair as the other points to a huge TV camera and says 'See? Wheels.' Caption: Unclear on the whole 'mobile video' thing.

Rob Cottingham is a cofounder of social media strategy firm Social Signal, a blogger since 2001, and the pen behind Noise to Signal for the past three years. Find him on Twitter at @robcottingham.


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