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Chris Garrett’s killer content

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Chris Garrett wrapped a bang-up presentation on creating killer content a little while ago, and one of his slides jumped out at me. It was a good slide, even a great slide… but I thought it could use just…a little…extra.

Venn diagram pointing out that few people want to know what you just ate

(My belief that almost nobody cares what you just ate has been magnified for the purposes of this drawing, actually. It all depends on what you’re aiming to do with your blogging.)

Rob Cottingham is a cofounder of social media strategy firm Social Signal, a blogger since 2001, and the pen behind Noise to Signal for the past three years. Find him on Twitter at @robcottingham.


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