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Evergreen vs. Expirable Content: Make them Come Back

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BlogWorld 2010 Speaker: Jeffrey Powers
Evergreen vs. Expirable Content: Make them Come Back
Friday October 15, 2010
2:45PM – 3:45PM

@ Tradewinds E&F 7

As a podcaster, I notice a lot of shows I listen to or watch has a clock ticking. The second it’s done it needs to get out the door. News grows stale and within a week, the show will have expired.

Evergreen content is different. It becomes as important 3 months, 1 year or longer as it was the day you created it. When you see your stats on the website, these items will pop up from time to time. Some of them go viral and you get some pretty good traffic because of it.

Jeffrey Powers from Geekazine and Mignon Fogerty of Grammar Girl – Quick and Dirty Tips go through what is Evergreen, what is expirable and even give you some ideas as to how you can use your content to the best of your ability.

Mignon has some great insight on how to re-use content and why scripting is important. Jeffrey will talk about some cool opportunities coming up, including the upcoming HTML5 standard, to put your shows out. Together, they will give you an insight on how to make content people will come for – whether today or 5 years from now.

One thing you might even want to think about: taking your existing content and re-using it for a whole new episode. Jeff will talk more about that at the
session.

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