Kodak, Blogging and BlogWorld & New Media Expo


Last month was the four year anniversary of Kodak’s first blog, 1000Words. It was our initial step into the world of social media. Since then we have added multiple Facebook pages, Twitter accounts, YouTube Channels, LinkedIn, Flickr and two more blogs – all of which can be found at kodak.com/go/followus. Throughout it all the blogs have remained at the center of our social media strategy. In our blog posts we are not limited to 140 characters or the limitations of wall post features. We can add photos, videos and links which make a richer experience. We use the other social media sites to direct readers to the blog posts where we can tell our story to the fullest.

Look for Tina, Jenny and Tom at the Kodak booth at BlogWorld

There are certain measures we have taken to contribute to the success of 1000Words. We have posted every business day since the launch of September 2006. Readers know there will always be fresh content. We also have a strict policy regarding our comments. They are published immediately rather than being held up in a moderation system before being posted. We take down inappropriate comments… spam, vulgarities after the fact and we never delete negative comments. Rather we take the opportunity to address any issues. A blog without regular posting and open comments is just a web page, not a blog.

What we blog about has also been essential for 1000Words. Not every post is about our products. Yes, some posts are about Kodak events, contests and product announcements, but many of the posts are just stories about our pets, our vacations and moments in our lives. The posts are written by various Kodak employees, from copywriters, marketing manager, IT folks, security crew, designers and more. They are our experts and the best people to tell our story on our blog. There is valuable content like tricks and tips and moving stories of photography. Maintaining a blog schedule (my job) is key to keeping a steady stream of posts that are timely and relevant. I keep track of what is going on internally (product announcements, events) and externally (holidays, trends) in order to offer readers posts that are what they are looking for.

Our blogs are such an important part of our social media activity it is easy to see why we are so excited to be at BlogWorld. We will have a booth on the show floor where we will be shooting creative interactive videos with the new Kodak PlayTouch Pocket Video Camera. We will also be partnering with Ford and Pepsi on a QR Code Trip contest. Stay tuned for more about that. Our Interactive Marketing Director, Tom Hoehn will be speaking on a panel “How to create a social media policy” on October 15 at 4:00PM. We hope to see you there, otherwise you can read all about it on our blog!

Please tell us how to reach you and we will notify you as soon as registration opens
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Comments

  1. I’m looking forward to catching up with the Kodak team and so grateful that they are supplying some prizes for me to give away at my session, Content You Care About on Friday at 2:45pm.

  2. I still remember meeting Jenny at Web 2.0 Expo when Kodak had first launched the 1000 words blog. She was so excited to be working on the project. Then fast forward to last year at CES where the Kodak team was teaching other businesses how to use social media right in their booth. ‘

    You guys have come a very long way in a very short time. I for one am impressed.

  3. So excited to meet the folks at Kodak IRL! and of course, we’ll be documenting our entire BlogWorld experience digitally using our Kodak M580 … Not everything that happens in Vegas will stay in Vegas ;-)

  4. Kodak has been one of the companies I have been really excited to watch in the past few years. Kodak is on my list of “must meet” companies. Look forward to meeting in person next week.

  5. Looking forward to seeing you at blogworld – Miss kodak processing and many of the quality things kodak had before the labs became someone else’s – you all got us where we are in pictures