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Using the Social Web to Drive Real-World Social Action

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… by Jessica Kirkwood, VP of Social Media, HandsOn NetworkKaren Bantuveris, CEO, VolunteerSpot

What’s the best way to motivate your friends, followers and fans to take action that changes the world? Join us at BlogWorld Expo ’10 and find out!

On Friday, October 15th at 12:15 p.m. PST, we’re facilitating a a wacky, interactive session exploring what’s most effective in inspiring, equipping and mobilizing people to make a difference and take real world action. We’ll be joined as facilitators by Kerala Taylor of KaBOOM and Robert Wolfe of Crowdrise.

This won’t be a ‘talking heads’ panel discussion. Instead we’ll be calling on the wisdom of the crowd and challenging participants to drive real-world action right there, in the moment, from the conference room.

Oh, and there’ll be some cool prizes too!

Session participants will compete to earn points and prizes for creating real-world actions that range from simple, like re-tweeting of messages, to more complex commitments like persuading friends, fans or conference attendees not in the room to pose for humorous photos or make commitments to charities or causes they care about.

Between the four of us, we have boatloads of experience mobilizing people to make a difference. If you attend our session, we’ll both share simple best-practice strategies as well as demonstrate the way that social media can amplify your power to create change and involve friends, family, community volunteers and others in your local and networked communities.

There couldn’t be a better time to talk about mobilizing people to take real world action. October 23, 2010, just one week after Blogworld closes, marks the 20th anniversary of Make A Difference Day, the largest national day of community service. We hope you’ll Make A Difference in your community.

BlogWorld Expo ‘10 Here we Come!

We're always looking for guest bloggers to write for the BlogWorld Blog! Please contact us if you have a topic you'd like to cover.


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  • muskrat

    Hey Jessica- Wish I could be there to hear you. And you might want to tell someone to remove the apostrophe from “Hand’s (sic) On Network.”

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