Looking for Something?

Cartoon: My card. Oh, no, wait…

Author:

I’m as guilty of this as anyone. You meet someone at a conference, you find a real connection – be it personal or business-related – and you exchange cards.

But as you hand yours over, you yank it back. “Oh, sorry,” you say, and fumble for a pen – “I just changed cell numbers. Let me just write in the new one… Hmm, you can’t really read that, can you?” (Of course they can’t, because you’re trying to write it on a little card with a big thick Sharpie, the only thing you could find in your bag.) “Do you have a pen? Or just some pointed instrument I could use to draw some blood?”

So if your business cards are out of date, set aside some time today to get some new ones printed in time for BlogWorld. (I promise: I’m doing just that as soon as I finish writing this.)

And if you want to stand out a little, here are a few ideas for business cards that make sense in for a social media conference:

Rob Cottingham is a cofounder of social media strategy firm Social Signal, a blogger since 2001, and the pen behind Noise to Signal for the past three years. Find him on Twitter at @robcottingham.


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15
  • Stan Dubin

    Just a few hours ago I spoke with my printer to have a brand, spanking new business card printed for BlogWorld Expo.

    I’m going with a “flip” card that is essentially two business cards in one. It gives you almost a mini-blog-of-a-business -card effect.

    But I really went the distance with finger-tip-activated URLs. If someone touches our key URL with their finger tip, a gorgeous 24 inch hi-res LCD panel springs out of the card and the viewer can surf our site with unlimited bandwidth for thirty minutes at a time. It was pricey, but it should steal the show.

    • Rob Cottingham

      Wow, Stan. That sounds… wow.

      I had mine hand-carved by Tibetan monks from fossilized mammoth ivory mined from the Russian tundra. They were ruinously expensive, and now I have to throw them out because next to yours… pfft.

      • Stan Dubin

        No, Rob, keep yours! They sound divine and if we meet at BlogWorld, I’ll gladly overlay my finger-activated URL-strip on your card. Shoot, I just realized that will mean my URL will pop up on your ivory cards. Hmm. Let me get back to you on this.

  • Barbara

    I just ordered some cards that I designed over the weekend, specifically for BlogWorld. Nothing as fancy as Stan’s hi-res LCD panel enabled cards, though, because I’m on a more limited budget. 🙂

    Instead of my regular business cards, the ones for BlogWorld just have my blogs, email, and social media links.

    • Rob Cottingham

      Barbara,

      I like your minimalist approach. Sooner or later I may just hand people a blank card and say, “My fingerprints are on file.”

  • Rick Calvert

    HAHA Stan and Rob, you guys remind me of this scene from American Psycho:

    http://www.youtube.com/watch?v=qoIvd3zzu4Y

    • Rob Cottingham

      I just KNOW I can get a watermark into my cards… but it won’t be easy. First I have to invent time travel, THEN I have to tranquilize a mammoth, THEN I have to genetically modify –… and hell, we only have a week. Time for a few all-nighters.

      • Stan Dubin

        You’re right, there isn’t a great deal of time left even with all-nighters.

        How about a Vulcan Mind Meld Business Card? During the mind-meld both parties would ONLY transmit the information they would normally have on a business card. Melds of this kind would be very short, maybe 4-5 seconds long. (Flyer and brochure mind melds would drag on for 12-15 seconds)

        • Rob Cottingham

          OMG. That’s EXACTLY the technology that Bump was showing me in private beta last week. The idea is you shake hands with someone, you both twitch a little, and you come away with their contact deets seared onto your frontal lobe – along with a few martial arts moves (for premium users).

  • Nicole aka Finance Diva

    I had new cards designed this summer and took off most of the common information found on business cards. I deleted title, address, and multiple phone numbers. I left my name, email, and my cell phone number on the front. I used the back of the card to create of list of the services I provide. That way, no one has to (hopefully) feel the need to write on the card with relation to what I can do for them.

    • Barbara (Twitter Fail)

      Interesting idea. When you hand people your card, which side is up? The contact side, or the services side? I’m wondering which makes the strongest impression.

      • Nicole aka Finance Diva

        I personally hand them the card with the services side up, as it seems to get more people to flip the card over and see the actual contact information. I just received the cards in July so, I am still waiting for a good ROI.

  • Michelle Rogerson

    Biz cards always need a revamp it seems! I just ordered cards this morning with a 24-hour turnaround and 2-day shipping…So I will have them for blogworld. I got cards made from 100% post consumer content. 🙂 Just another tip.

  • Andy S-C

    I can still remember the days when “T:” and “F:” on your business card meant “Telephone” and “Fax”…
    Now of course it’s “Twitter” and “Facebook” IDs 🙂

    Andy

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